NFL Posts Highest Ratings Since 2015 Amid Taylor Swift-Fueled Surge in Interest
Updated Jan. 10, 2024 2:01 pm ET
The National Football League lost several of its biggest stars to injuries during the just-completed regular season, including the quarterbacks of the New York Jets, Minnesota Vikings and Cincinnati Bengals. But a new NFL star emerged: superfan Taylor Swift.
Swift’s attendance at several Kansas City Chiefs games to support boyfriend and star tight end Travis Kelce created something of a frenzy both for her fan base and the TV networks, who seemingly couldn’t get enough shots of the singer cheering from a luxury box.
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Updated Jan. 10, 2024 2:01 pm ET
The National Football League lost several of its biggest stars to injuries during the just-completed regular season, including the quarterbacks of the New York Jets, Minnesota Vikings and Cincinnati Bengals. But a new NFL star emerged: superfan Taylor Swift.
Swift’s attendance at several Kansas City Chiefs games to support boyfriend and star tight end Travis Kelce created something of a frenzy both for her fan base and the TV networks, who seemingly couldn’t get enough shots of the singer cheering from a luxury box.
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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