No work from home, paid subscriptions must and all that Elon Musk told employees in first-ever email
Elon Musk sent his first-ever email to Twitter employees. In the first company wide email to Twitter’s remaining employees that he didn’t lay off, Musk ended Twitter’s permanent remote work policy. Reported first by Bloomberg, the email warns employees that the company may not survive the economic downturn without significant revenue and asks them to prepare for a “dire” economy. Here are key takeaways from the email:
17
Cannot sugarcoat the message
“Sorry that this is my first email to the whole company but there is no way to sugarcoat the message,” is how the email starts.
27
Economy looks bad
“Frankly, the economic picture ahead is dire especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!”
37
Paid Blue Tick subscriptions critical for Twitter to survive
“That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription. Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers,” he wrote talking about the paid Blue Tick subscriptions.
47
Tough times ahead
“The road ahead is arduous and will require intense work to succeed,” warns the email.
57
No work from home allowed
Musk spells the end of work from home in the email, “We are also changing Twitter policy such that remote work is no longer allowed unless you have a specific exception. Managers will send the exception lists to me for review and approval,” says the email.
67
Minimum of 40 hours per week in office
“Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable,” says the email, making 40 hours working from the office per week mandatory for all employees.
77
In the ‘end’
“I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!” is how Musk concludes the email.
Elon Musk sent his first-ever email to Twitter employees. In the first company wide email to Twitter’s remaining employees that he didn’t lay off, Musk ended Twitter’s permanent remote work policy. Reported first by Bloomberg, the email warns employees that the company may not survive the economic downturn without significant revenue and asks them to prepare for a “dire” economy. Here are key takeaways from the email:
17
Cannot sugarcoat the message
“Sorry that this is my first email to the whole company but there is no way to sugarcoat the message,” is how the email starts.
27
Economy looks bad
“Frankly, the economic picture ahead is dire especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!”
37
Paid Blue Tick subscriptions critical for Twitter to survive
“That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription. Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers,” he wrote talking about the paid Blue Tick subscriptions.
47
Tough times ahead
“The road ahead is arduous and will require intense work to succeed,” warns the email.
57
No work from home allowed
Musk spells the end of work from home in the email, “We are also changing Twitter policy such that remote work is no longer allowed unless you have a specific exception. Managers will send the exception lists to me for review and approval,” says the email.
67
Minimum of 40 hours per week in office
“Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable,” says the email, making 40 hours working from the office per week mandatory for all employees.
77
In the ‘end’
“I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!” is how Musk concludes the email.
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