Spotify introduces Niche Mixes, personal curated playlists

After introducing an AI DJ, Spotify has introduced a new feature called Niche Mixes, which enables users to create personalised playlists based on a brief description of their preferred activity, vibe, or aesthetic in the Search tab.

Users can create a custom playlist by simply adding the word “mix” after their search. This Niche Mixes is now available to all free and premium users but only in English.

According to Spotify, the Niche Mixes is “a set of personalised playlists that combines all that our Mixes offer in a playful way.”

“We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of,” Spotify writes in the blog post announcing the new feature.

The Niche Mixes feature offers users the ability to instantly generate personalised playlists for a wide range of preferences. Users can create playlists for various moods and activities by entering a brief description of what they are looking for, such as “Feel good morning mix,” “90s running mix,” or “driving singalong mix,” to name a few examples.

In these playlists, users will notice a “Made For You” label displayed below the playlist’s name in search results. This labelling feature makes it easy for users to distinguish between the personalised playlists they have created and other generic playlists on the platform.

Once these playlists are created, they can be found in the “Your Niche Mixes” section of the “Made For You” hub on the Spotify app, which is accessible through the search tab. Furthermore, Spotify provides users with a regularly updated carousel of 5-19 Niche Mixes that are personalised to their music preferences.

To help users get started, Spotify recommends various Niche Mixes such as Cottagecore Indie Mix, Bubblegum Pop Mix, Discofox Mix, Feel Good Driving Mix, Fun Road Trip Mix, Travel Mashup Mix, and more.

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After introducing an AI DJ, Spotify has introduced a new feature called Niche Mixes, which enables users to create personalised playlists based on a brief description of their preferred activity, vibe, or aesthetic in the Search tab.

Users can create a custom playlist by simply adding the word “mix” after their search. This Niche Mixes is now available to all free and premium users but only in English.

According to Spotify, the Niche Mixes is “a set of personalised playlists that combines all that our Mixes offer in a playful way.”

“We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of,” Spotify writes in the blog post announcing the new feature.

The Niche Mixes feature offers users the ability to instantly generate personalised playlists for a wide range of preferences. Users can create playlists for various moods and activities by entering a brief description of what they are looking for, such as “Feel good morning mix,” “90s running mix,” or “driving singalong mix,” to name a few examples.

In these playlists, users will notice a “Made For You” label displayed below the playlist’s name in search results. This labelling feature makes it easy for users to distinguish between the personalised playlists they have created and other generic playlists on the platform.

Once these playlists are created, they can be found in the “Your Niche Mixes” section of the “Made For You” hub on the Spotify app, which is accessible through the search tab. Furthermore, Spotify provides users with a regularly updated carousel of 5-19 Niche Mixes that are personalised to their music preferences.

To help users get started, Spotify recommends various Niche Mixes such as Cottagecore Indie Mix, Bubblegum Pop Mix, Discofox Mix, Feel Good Driving Mix, Fun Road Trip Mix, Travel Mashup Mix, and more.

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