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As mobile captures share of ad wallet, global mobile ad spend is expected to reach $362 billion in 2023, a new report has shown.According to data.ai report, mobile will take over the share of advertising wallet as more time than ever before is spent in apps, with total hours on the track to surpass four trillion on Android phones alone in 2022.In 2022, the global mobile ad spend was $336 billion.Moreover, the report said that the economic headwinds and privacy regulations would dampen mobile gaming spending in 2022 and…

Former US President Donald Trump's social media platform, Truth Social, will join the video-sharing company Rumble's new ad platform as its first publisher, the companies said on Tuesday. The announcement reflects a deepening relationship between Trump Media & Technology Group (TMTG), Truth Social's parent company, and Rumble, a Canadian video-sharing platform that caters to conservatives. Rumble had already been working with TMTG for months in a role that was described internally as a key strategic partnership but…

If you’ve ever wondered how the Walt Disney Corporation is mining your data for targeted advertisements across platforms, today’s your lucky day. Baymax of Big Hero 6 and Edna Mode from The Incredibles are here to explain it all.In leaked videos first obtained and reported on by Vice, Disney characters have been extracted from their original contexts and inserted into the company’s ad sales training and marketing materials. There, in a nightmare scenario, the facsimiles of your beloved childhood memories are re-animated…