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Josh Allen of the Buffalo Bills runs the ball against the Dallas Cowboys at Highmark Stadium on December 17, 2023 in Orchard Park, New York.Photo: Timothy T. Ludwig (Getty Images)Will the promise of fewer ads entice more viewers to stream sports on Peacock? NBCUniversal hopes so, having announced Saturday, December 23's match-up between the Buffalo Bills and the Los Angeles Chargers will feature a commercial-free fourth quarter.Johnny Knoxville Loved Collectibles | First FandomsIn a press release, NBC Sports promised “a…

Days after a privacy complaint was lodged against Meta in the European Union over its latest controversial shift of legal basis claimed for processing people’s data for ads, consumer groups across the region are filing their own complaints about what the tracking giant is up to. A coalition of almost 20 consumer protection organizations is united in the view that Meta’s switch to railroading users into agreeing to being tracked and profiled so it can keep profiting from microtargeting them is “unfair” and “illegal” —…

Last month, Meta announced a subscription plan that enables users to have an ad-free experience on Facebook and Instagram. The subscription option is only for users residing in the European Union, European Economic Area and Switzerland. But it may have run into a problem. According to a report by news agency Reuters, advocacy group NOYB has filed a complaint with the Austrian Data Protection Authority saying that the subscription model amounts to paying a fee to ensure privacy.“EU law requires that consent is the genuine…

In a bid to comply with updated privacy rules in Europe, Meta recently gave Facebook and Instagram users in the region an ultimatum. They either had to agree to receive targeted ads or sign up for a €10 per month subscription for each app (or stop using them altogether). That would give users the choice of opting out of ad tracking, but they'd have to pay a hefty sum to do so.Now, an Austrian privacy group called noyb has filed a complaint against that Meta's actions on behalf of a client in financial distress. The group…

Meta’s shiny new bid to circumvent European Union privacy rules — by offering users a false choice between paying it a hefty monthly subscription for ad-free versions of Facebook and Instagram or agreeing to give up their privacy rights in exchange for free access to its social networks, meaning they will be tracked and profiled by the behavioral advertising giant — has been targeted with a complaint filed by privacy rights group noyb in Austria. As soon as Meta’s plan to deploy a ‘pay or okay’ tactic to game a…

Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads.However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. However, considering the…

Snapchat is reportedly testing to introduce a new subscription plan that is free from ads. The platform has already launched the Snapchat Plus subscription tier, enticing potential subscribers with the…

Over the years, various social media platforms have opted for the subscription model. They are looking to monetize as large a proportion of their users as is possible and for that, they are willing to go the extra mile in providing other, more useful, services and value-adds. Now, a new ad-free subscription plan is being considered by platforms like Snapchat, having already rolled out the Snapchat Plus subscription tier and the carrot that it is dangling is to allow these subscribers to get an ad-free service. However,…

Earlier this year, I visited a washable rug’s website and decided it wasn’t for me. Then its relentless pursuit of me began—especially on Instagram.So when an option popped up to get rid of all ads on the social network, I jumped at the chance to try it. I paid a fee, about $14 in the app, eager to see a feed unencumbered by lurking rugs and other junk ads. Copyright ©2023Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Earlier this year, I visited a washable rug’s website and…

According to a report, Instagram and Facebook could soon be available in some countries without any ads as part of the company's efforts to comply with privacy regulations. Parent company Meta has reportedly pitched regulators the possibility of offering users the ability to pay a monthly fee instead of viewing personalised ads based on their information. Meta does not currently charge users for access to the company's core services in any region, but privacy-related regulation is set to impact…