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Netflix has had a heck of a 2022, and the company put a ton of work into turning its fortunes around. The streaming giant introduced an ad-supported payment tier last November in hopes of recapturing its audience. Well, according to internal figures spotted by Bloomberg, Netflix’s ad-supported tier is picking up steam in the US.Netflix’s ad-supported tier is picking up steam in the USSo, for 30% less than the cheapest ad-free tier, you get most of the perks. Despite this, the ad-supported tier had a slow start. This was…

In a push to continue its dominance in video, YouTube is testing a new hub featuring free ad-supported streaming channels. The experiment, which is leveraging content from Lionsgate, A+E Networks and Cinedigm, follows the introductions of YouTube Shorts and Primetime Channels. A YouTube spokesperson told The Wall Street Journal the company’s latest experiment is intended to gauge viewers’ response to free, ad-backed content. “We’re always looking for new ways to provide viewers a central destination to more…

According to a new report out of Variety, it appears that both Disney+ and Netflix are struggling to get subscribers to sign up for their new, cheaper ad-supported tiers. Apparently, knocking a few bucks off of the monthly price wasn’t enough.This is based off of a study conducted by SmithGeiger, who asked streaming users if they were preparing to downgrade from an ad-free tier to an ad-supported tier. They found that just 5% of Netflix customers were planning to switch to the new ad tier. And about 6.5% of…

Just before the launch of its Primetime channels, YouTube is reportedly testing a new ad-supported TV feature that allows users to pick and choose from a selection of content from media companies, with the possibility of making it available for free to the public in the future. This move comes as other streaming giants, such as Netflix, HBO Max, Disney Plus, and Peacock, are introducing cheaper or free ad-supported tiers.Potential revenue increase through adsA YouTube representative confirmed the trial and stated that…

Image: Ink Drop (Shutterstock)YouTube announced it is introducing free, ad-supported streaming channels in a product test as the company grows its video platform. The new hub, known as FAST, would create competition for other industry players including Roku, Pluto TV, and Tubi.The rollout was first reported by the Wall Street Journal and will be part of a test experiment in the U.S. which will appear in YouTube’s movies and TV storefront, according to YouTube. The hub will introduce up to 100 titles on YouTube’s mobile…

In November, Netflix introduced its ad-supported tier in select markets, including the United States, which allowed viewers to offset the cost of their subscription by watching ads. However, according to a report from Antenna, the ad-supported tier was off to a slow start, accounting for only 9% of U.S. subscriptions. Not only was it the least popular service tier for November, but only 0.1% of existing Netflix subscribers switched from another plan to the ad-supported service. Despite this, Netflix remains optimistic…

Earlier this year, Netflix announced the unthinkable with plans for an ad-supported subscription tier, ostensibly to retain or win back fleeing subscribers. But now that the new tier has launched, it appears to be too little, too late. The new plan, Basic With Ads, costs just $6.99, 30 percent less than Netflix’s cheapest Basic ad-free plan at $9.99 per month for viewing on one supported device at a time. The streamer likewise offers a Standard plan at $15.49 per month for two supported devices, and Premium at $19.99 per…

Netflix’s NFLX -0.88% new ad-supported plan was the least popular tier of its service in November, the first month in which the streaming giant offered it, according to subscription analytics firm Antenna.The plan accounted for 9% of new Netflix sign-ups in the U.S. during the month. Some 57% of subscribers to the ad-supported tier in the first month were people re-joining the service or signing up for the first time, while 43% downgraded from pricier plans, according…

Microsoft could be set to introduce a cheaper ad-supported tier to Xbox Game Pass. An unverified screenshot of a survey Microsoft sent out to players, posted on ResetEra, reports that they are allegedly exploring a tiered system, inviting fans to “consider hypothetical subscriptions”. READ MORE: What the hell has happened at Activision and why should you care? A family plan reportedly offers all the benefits of the current Xbox Game Pass service for €22 per month, across five users using consoles and PC, while for €3…

If you want to keep using at the same price you've been paying each month , you'll need to put up with some ads starting today. The Disney+ Basic plan is now live and it costs $8 per month. To keep using the streaming service without ads, you'll need to pay $11 per month, which marks an increase of $3. That's now called the Premium plan and an annual membership costs $110. Unlike Netflix's ad-supported plan, Disney+ Basic offers access to the platform's full library as well as high-quality streaming in 4K, Dolby Vision…