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Amazon Prime Lite was launched in India on Thursday, as a more affordable alternative to the company's annual Prime subscription. The e-commerce giant began testing the plan with a few users earlier this year, and has now rolled out access to all customers. The cheaper plan offers access to two-day deliveries at no additional cost, along with access to the entire catalogue of Prime Video content with certain limitations, compared to the regular Amazon Prime subscription. Meanwhile, Amazon Music, Amazon Gaming, and Prime…

Amazon Prime Video could be the next streaming platform to introduce ad-supported content, following in the footsteps of major rivals such as Netflix, Disney+ and Max.   The news was first reported by The Wall Street Journal, though at this time Amazon has neither confirmed nor denied the reports. However, if ads are introduced, how will that affect the current pricing and content on the platform?  Here is what we know so far. You can also check out everything we know about the end of password sharing on…

According to a new report out of The Wall Street Journal, Amazon is looking to launch a new tier of Prime Video that will be ad-supported. This seems to be the new big thing for streaming services these days, with Netflix having added an ads tier and now Amazon looking to follow suit. This isn’t a huge surprise, as Amazon has recently been hiring executives for ad-supported video on demand (AVOD) as well as free ad-supported streaming TV (FAST) positions, as long ago as last fall. With Amazon Prime Video already costing…

Amazon is reportedly planning to introduce an ad-supported tier to its Prime Video platform. reports that discussions are in the early stages and have been going on for the past several weeks. The report goes on to say that advertisers are eager for Amazon to jump on board, as other players such as Netflix, have recently added an ad-supported option to their lineup. Services such as Hulu, and Peacock have had ad-supported options since the beginning. WSJ says that ad buyers "want more access to premium movies and…

Netflix's recently launched ad-supported tier reaches nearly 5 million active users per month, executives said on Wednesday in a pitch that emphasised the breadth of its programming to potential advertisers.The streaming video pioneer launched a $7-per-month (roughly Rs. 500) option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 (roughly Rs. 1,000) a month. It was designed to attract more customers and add a new revenue stream as competition for online…

Amazon has foryed into free, ad-supoorted TV (FAST) space with its new Fire TV Channels. The company announced the Fire TV Channels at NewFronts event and the newly introduced channels brings together the existing FreeVee service along with new FAST content on Fire TV devices. The free channels will go live this week on Fire TV devices.Amazon FAST content to be available on home screenAmazon has integrated the FAST content into the Fire TV devices right on the home screen under a new Free section. The FAST channels will…

The Netflix ad-supported plan became available to the public sometime last year, and it is now getting better. This subscription tier makes the streaming platform more affordable for users around the world. So, instead of asking friends for their password to stream a movie everyone can own an active Netflix account.Previously, this plan only offered users the opportunity to stream movies in 720p resolution. If you stream a lot of movies and shows, you will agree that this is a poor resolution for user experience. Since…

Netflix on Tuesday reported first-quarter revenue and earnings roughly in line with Wall Street expectations but offered a forecast below analyst estimates for the next three months.The streaming video pioneer began to reap the benefits of a crackdown on password sharing and the introduction of an ad-supported tier.From January through March, Netflix posted diluted earnings of $2.88 (roughly Rs. 236) per share, compared with Wall Street's forecast of $2.86 (roughly Rs. 234). The company posted revenue of $8.162 billion…

Streaming services are in their struggle season. An increasingly crowded field of offerings seems to have heightened competition and left would-be customers ambivalent and overwhelmed by the many and often less-than-comprehensive options. As varying streaming services strain to maintain and/or attract subscribers, Netflix and other companies are revisiting the question of ads in streaming.A Transformer Is Headed to the MoonThe latest to hop on the ad-supported bandwagon is AMC, the network behind shows including Breaking…