AdTech

Union Minister of State Rajeev Chandrasekhar while speaking at the DNPA Conclave & Awards 2024 event spoke at length about the influence of artificial intelligence (AI) and how ad tech monopolies are the biggest concern for digital media. The Union Minister of State also highlighted how India's technology growth has been “spectacular” and how the emergence of AI tools has been beneficial but is also affecting the media ecosystem in India. During his talk, the minister also highlighted the upcoming benefits to be…

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’s approach to artificial intelligence and data privacy.The stakes are high because Kochava’s secretive data acquisition and AI-aided analytics practices are commonplace in the global location data market. In addition to numerous lesser-known data brokers, the mobile data market includes larger players…

The company said Google’s alleged misconduct has harmed publishers, particularly those running local news operations. The company said Google’s alleged misconduct has harmed publishers, particularly those running local news operations. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to…

The move means Europe is joining the U.S.’s antitrust assault on Google’s ad-tech business, potentially setting up a protracted battle. The move means Europe is joining the U.S.’s antitrust assault on Google’s ad-tech business, potentially setting up a protracted battle. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to…

The EU antitrust case, expected to be filed as early as this week, would add to the U.S. Justice Department’s January lawsuit. The EU antitrust case, expected to be filed as early as this week, would add to the U.S. Justice Department’s January lawsuit. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners,…

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Google Chief Executive Sundar Pichai met in Washington several months ago with Sen. Mike Lee, a Utah Republican who sponsored legislation that would require a breakup of the tech giant’s advertising-technology business. …

Alphabet unit Google could face EU antitrust charges next year over its digital advertising business, putting the company at risk of its fourth fine in the EU of more than a billion euros, people familiar with the matter said. Google's ad business, which generated over $100 billion in sales last year, is Alphabet's biggest moneymaker. It accounted for about 80% of annual revenue, despite efforts over the past decade to push into selling hardware, subscription services and cloud computing technology. The European…

Alphabet unit Google will face damages claims for up to 25 billion euros ($25.4 billion) over its digital advertising practices in two suits to be filed in British and Dutch courts in the coming weeks by a law firm on behalf of publishers. Google's adtech has recently drawn scrutiny from antitrust regulators following complaints from publishers. The French competition watchdog imposed a 220-million-euro fine on the company last year while the European Commission and its UK peer are investigating whether Google's adtech…

More antitrust litigation targeting Big (ad)Tech: Google is being sued in the UK and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who claim they have been harmed by anti-competitive adtech practices. Per Reuters, publishers are seeking up to €25 billion in damages from Google for lost ad revenues via the litigation. Google’s adtech stack — and certain other ad-related practices  — are currently under investigation by both EU and UK competition authorities. However,…