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Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real. With Google continually pushing back the cookie…

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. He reported seeing the tool within Bing Ads and shared a screenshot on X: What is Copilot? Specifically designed…

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it accessible to all marketers and data scientists in the near future. What are MMMs? Marketing Mix Models are statistical analysis…

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives.Ruling. The decision to strike out some claims while…

Alphabet's Google must face advertisers' proposed class action lawsuit claiming that it monopolizes the ad exchange market, a U.S. judge ruled on Friday.But U.S. District Judge Kevin Castel dismissed some other antitrust claims, including those focused on ad-buying tools used by large advertisers.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisitMITMIT Technology Leadership and InnovationVisitIndian School of…

Alphabet's Google said on Thursday it will integrate its Gemini artificial intelligence models into an existing product for advertisers, bringing its advanced AI capabilities to more of the tech giant's customers.The integration is part of an ongoing effort by Google to infuse generative AI, which can produce conversational text and realistic images, into more parts of its services. On Wednesday, Google said it would bring Gemini to enterprise tools that it offers businesses.Elevate Your Tech Prowess with High-Value Skill…

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively.However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care. If three out of every four clicks on your X ads are generated by bots, you’re essentially paying for clicks that…

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were affected by the technical glitch, make sure to contact Google to get the credit refund process started. Email notifications. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. While the search engine…

Meta CEO Mark Zuckerberg is not backing down in taking shots at Tim Cook and Apple. After taking potshots at the Apple Vision Pro, Zuckerberg is now asking advertisers to boycott Apple’s iPhone, iOS and App Store businesses…

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple.Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money. What is the Apple service charge?…