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Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content. Although Google refuted the claims, it acknowledged the need for improvements and customer satisfaction. This led to the introduction of…

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse, resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. But viewership numbers aren’t the only draw. With an array of results-focused capabilities, CTV has turned television screens into powerful performance…

X Chief Executive Officer Linda Yaccarino, who oversees the social network's relationships with advertisers, sent a memo to employees signalling her support of owner Elon Musk after his incendiary comments insulting brands that have backed away from the platform.“Our principles do not have a price tag, nor will they be compromised — ever,” Yaccarino wrote Thursday, a day after Musk told former advertisers including Walt Disney Co. to go “f—-” themselves. “No matter how hard they try, we will not be distracted by sideline…

Linda Yaccarino, the CEO of X, the platform formerly known as Twitter, addressed comments from owner Elon Musk on the advertising boycott the company is currently facing late Wednesday. While appearing at The New York Times Dealbook Summit on Wednesday, Musk was asked about the growing number of major advertisers that have left the platform over his controversial posts online and changes he has made to its content moderation policies. “Don’t advertise. If someone is going to try and blackmail me with…

Image Source : FILE Elon Musk Elon Musk, who took a huge loan to buy Twitter (later renamed X) seems to be getting into another trouble with the platfrom and its advertisers. Musk took around a USD 13 billion loan, out of which the social media company has to pay around USD 1.2 billion as interest every year. It has been reported that the big advertisers have…

Social media company X (formerly Twitter) faces the prospect of more advertisers fleeing and has no clear fix in sight, ad industry experts said, after billionaire owner Elon Musk lashed out at some of the biggest brands for dropping the platform.Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post that falsely claimed members of the Jewish community were stoking hatred against white people.Elevate Your Tech Prowess with High-Value Skill…

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go fuck themselves during an interview at the New York Times DealBook Summit earlier this week. But while the FT paints a picture of a bright future for X, where catering to SMBs was always the goal, Musk himself warned only days ago that the loss of big advertisers would spell the end…

In a strange and viral interview with Andrew Ross Sorkin at the NYT DealBook conference on Wednesday, Space X and Tesla mogul Elon Musk said that the advertising boycott currently plaguing X is going to “kill the company” if they don’t return, shortly after he told those same advertisers “go f*** yourself.”In a widely shared moment during the 90-minute conversation, Musk was asked about the public perception that he was on some sort of “apology tour” following his recent endorsement of an anti-semitic post on the…

Elon Musk had one, loud and clear message for advertisers who were pulling out of X and who tried to blackmail him with advertising money. It will be interesting to see if Musk’s expletive-filled rant draws him any flack…

Your move, Linda. Elon Musk said “go fuck yourself” to advertisers who recently paused spending on X after he endorsed an antisemitic conspiracy theory on the platform. Onstage at the DealBook conference, Andrew Ross Sorkin asked the X owner about these pauses in advertising. Musk replied, “Don’t advertise.” “You don’t want them to advertise?” Sorkin said. “If somebody’s going to try to blackmail me with advertising, blackmail me with money? Go fuck yourself,” Musk said. “Go. Fuck. Yourself. Is that clear?” He then…