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Intelligent advertiser is a combination of creativity and analytics that yields the best results Creativity is the first thing that springs to mind when we hear the term advertising because advertising was formerly recognized for creative ventures. However, while creativity connects with consumers, is it sufficient for better and more successful advertising and consumer interaction? Today’s intelligent advertisers understand that it is a combination of creativity and analytics, not just one of them, that…

Reports from earlier this week suggested that AT&T is ready to follow in its rivals’ footsteps and begin selling the private usage data it collects from its subscribers’ phones to advertisers. The data in question is anonymized, according to AT&T, but it includes very sensitive information such as customers’ locations, Web browsing history, mobile app usage and more. Privacy is something of a hot button issue right now, so it is likely that a number of AT&T subscribers would prefer to not have their…

T-Mobile’s advertising business is offering a new way for marketers to pry into your app-using habits. Ad Exchanger reports that the un-carrier’s new program is called App Insights, and it’s now fully operational after spending a year in beta. The program allows third-party marketers to buy T-Mobile customer data and centers around a key piece of information that it has unique access to: what apps you use. Customer data is anonymized, and it’s pooled together with others of similar interests and behaviors, so companies…

Photo: Grand Warszawski (Shutterstock)In yet another example of T-Mobile being The Worst with its customer’s data, the company announced a new money-making scheme this week: selling its customers’ app download data and web browsing history to advertisers. The package of data is part of the company’s new “App Insights” adtech product that was in beta for the last year but formally rolled out this week. According to AdExchanger, which first reported news of the announcement from the Cannes Festival, the new product will let…

Many were left underwhelmed after this month’s Google I/O conference, which featured no notable hardware announcements and only a brush over ads. But we should consider the lackluster presentation to be a calm before the storm, because there are massive changes coming to the ad sphere.Google has always been a proponent of privacy and giving the consumer ad choices—no surprises there, with AdChoices and now Google My Ad Center. Given that 80% of the tech giant’s revenue is driven by advertising while it continues to…

Twitter stands accused of selling users’ contact information to advertisers without their knowledge and will pay a $150 million fine as part of a settlement with the Federal Trade Commission (FTC). According to NPR, the settlement was announced on Wednesday and was reached in response to accusations that Twitter gathered its users’ phone numbers and email addresses (ostensibly only for security reasons), but then sold access to that information to advertisers without informing its users. Souvik Banerjee/Unsplash The…

Along with the Pixel phones, watches and earbuds at Google’s annual showcase of software and devices last week came a pair of nifty-looking translation glasses. Put them on and real-time “subtitles" appear on the lenses as you watch a person speaking in a different language. Very cool. But the glasses aren’t commercially available. It’s also unlikely they will make anywhere near as much money as advertising does for Google’s parent, Alphabet Inc. Of the company’s $68 billion in total revenue from the quarter…

Activist groups called on Twitter advertisers Tuesday to boycott the service if it opens the gates to abusive and misinformative posts with billionaire Elon Musk as its owner.The Tesla chief's $44-billion (roughly Rs. 3,36,210 crore) deal to buy the global messaging platform must still get the backing of shareholders and regulators, but he has voiced enthusiasm for dialing back content moderation to a legal minimum and no longer banning people for using the platform to instigate real-world harm."Your brand risks…

With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry. As detailed in a new report from Bloomberg, the impact is being felt in particular by Facebook advertisers. Facebook is reportedly no longer able to provide certain metrics to advertisers to help them…

Twitter has reportedly contacted advertising agencies to reassure them that Elon Musk’s plans for the platform won’t make it an inhospitable place for brands. Musk has promised that under his watch, Twitter will take a maximalist approach to “free speech” — perhaps only removing content that is actively illegal. However, as experts have pointed out, this would mean easing restrictions on a variety of unpleasant but legal forms of speech: from Nazi propaganda to ISIS beheading videos to medical misinformation. This is…