Why smart home firms need a smarter pivot
As individual products, they all appear reasonably priced. Something changes when they are brought together as a solution to make your home smarter than it is today. The bill inflates—so much so, home automation nearly feels like luxury.
Take the case of Rajeev Arora’s apartment. Along with his wife Vartika, he founded Boho, a chain of bars and restaurants in Bengaluru. The couple bought a 6,000 sq. ft, five-bedroom apartment at Mantri Espana, a premium gated community in the…