40% of Americans use TikTok as a search engine now – here are 4 reasons why
Moreover, when asked why consumers used TikTok instead of traditional search engines, 44% said the short video format is more informative and digestible, 34% said they enjoyed the storytelling aspect of TikTok videos, 31% said the content is more personalized, and 29% said the information is more current. In particular, when using TikTok as a search engine, 36% of users have looked for new recipes, 35% for new music, 34% for DIY tips, 30% for fashion advice, 29% for workout routines and beauty advice, and 26% for!-->>…