3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results.
The Performance Planner
Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI. The new planner is being launched now and will be available to all advertisers in…