Audiences

Image: Universal The political landscape around the world has never been so divisive. The debates have never been more incendiary and so much has changed with social media that we’ve strangely never been further apart. So obviously, it’s a perfect time to revisit an incredibly controversial film which pits the left wing and the right wing against each other in bloodsport, as seen in recent Netflix chart climber The Hunt. Made during the peak of Donald Trump’s presidency and an increasingly scary world about…

Image: Warner Bros. The ever-controversial figure of Ezra Miller has loomed over Warner Bros. and the upcoming The Flash for a few years now, and data now suggests audiences believe the film should be canceled. The list of controversies around Ezra Miller is almost too lengthy to truly comprehend, with their misdeeds being highly publicized and deeply troubling. Assault, harassment, burglary, and speculative relationships with an Indigenous activist have been cause for alarm over the last six months. Now,…

Imagine a small music venue. There are many such places dotted around the UK, the sort of spot where you might catch an up-and-coming band, some folk or jazz, the occasional standup comedian. I’m thinking of a real venue, capacity 500, in the south of England. There’s nowhere else to see live music in this town, and it’s been going for decades. Only it may not be around for much longer. It’s just had its electricity bill, from the largely state-owned French company EDF (fill in your own ironies). That bill is 640% higher…

Image Source : WYNK STUDIO Wynk Studio Wynk Music, India’s number 1 music streaming app by downloads and daily active users have launched the Wynk Studio, which is claimed to be India’s largest music distribution ecosystem for independent artists based in India and overseas. The studio will enable the artists to launch their music and will also partner with them in monetizing their music on a host of platforms and will be a part of Airtel’s…

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper audience. The algorithm did everything. It was comfortable and easy. At the very beginning, Facebook used to share that information with us and we could learn at the same…

Image via DC Comics The internet is still basking and quaking in its boots over Warner Bros. canceling the long-awaited Batgirl, but we have some new insight into why, and it’s the rest audiences to blame. Not often do studios pull films after they’ve wrapped filming and already plugged an estimated $70 million into it, but Warner Bros. isn’t all studios. Batgirl was set to be a breakout vehicle for Leslie Grace, and a return to the role of Batman for Michael Keaton, but instead it’ll be lost to the annals of…

Another dismal, algorithmically produced digital animation here, evidently the first off the production line from a new US-Spanish company, Skydance Animation, which has the former Pixar chief John Lasseter as its creative head. Everything about this robotically made movie looks derivative and contrived; the videogame aesthetic is dull and the quirky high concept plays like a pound-shop knockoff of Inside Out and Soul.Sam (voiced by Eva Noblezada) is an 18-year-old kid who has grown up in a quaintly imagined…

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun to migrate elsewhere.At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and Information disclosed that a large portion of…

Via Universal Pictures Now that Jordan Peele’s NOPE has had its Hollywood premiere and is being met with raving initial reactions, the prognosis for its box office debut taking place this week is looking particularly bright. Based on Peele’s previous box office triumphs with 2017’s Get Out and 2019’s Us, as well as the hype already building up around the director’s new effort, reports from Variety and Deadline are predicting NOPE will bank anywhere between $45 and $55 million across 3,700 theaters in North…

At its best, film criticism can deepen or enrich a viewing experience, help people understand the wider context of a film, or even explore a personal connection to the subject matter.For many people, however, the purpose of film critics is to act as something like consumer advice gurus – someone to turn to when you need to simply know whether a film is worth watching.Unfortunately, critics and viewers don’t always agree.There are plenty of instances in which critics have poured scorn on a great film, only for audiences to…