B2B

When you think about commerce platforms, chances are the first names that come to mind are big names like Adobe Commerce or Salesforce Commerce Cloud. Large companies processing millions of orders already have a technological solution to manage their operations. But small companies that are handling $5 million or $20 million in sales volume per year don’t really have a tool that works well for their scale. They already use an ERP system, but they spend a lot of time processing orders and entering information. That’s…

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it. However, this approach rarely succeeded. Typically, clients failed to recognize the value of paid media, resulting in budget cuts,…

In one of the latest regulatory actions on the fintech sector, the Reserve Bank of India has put usage of cards for B2B payments on hold until further notice. ET wrote on February 14, that card schemes like Visa and Mastercard along with banks have been asked to halt vendor, supplier and other such payments made via commercial credit cards. These transactions are facilitated by fintech startups like EnKash, Paymate and others who have stopped it as well. Elevate Your Tech Prowess with High-Value Skill CoursesOffering…

Some people watch the Super Bowl for the actual football game being played. Many watch the event for the halftime show or as an excuse to eat wings and other game day snacks. Some watch it to look for better software solutions for their company — maybe? Papaya Global hopes so. The late-stage global workforce payment startup is running a 30-second ad on Sunday. The ad is meant to highlight the company’s software, which helps other companies stay compliant running payroll for cross-border teams. The commercial takes…

Business-to-business (B2B) ecommerce platform Udaan has taken a major hit with its valuation being chopped by nearly half to $1.8 billion in a down round. This and more in today’s ETtech Morning Dispatch.Also in this letter:■ AI retooling weighs on SaaS firms■ Rs 10,000 crore likely for quantum computing hubs■ Aakash Institute’s FY22 numbersUdaan valuation dives to $1.8 billion in down round Vaibhav Gupta, CEO, UdaanB2B ecommerce platform Udaan has seen a significant fall in valuation during its recently-concluded…

Egyptian B2B e-commerce startup MaxAB and Wasoko, a Kenya-based e-commerce player with operations in Tanzania, Rwanda, Uganda and Zambia, are in talks to merge operations, TechCrunch has exclusively learned from multiple sources. They say talks are still ongoing and the agreement hasn’t been finalized yet. The merger talks come as B2B e-commerce companies in Africa continue to scale back operations due to funding scarcity. Wasoko has been no exception: it recently conducted its largest round of layoffs, which…

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper.  With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.  Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision. However, in recent years, B2B…

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023…

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.  Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success. Join experts…

Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic.  And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic.In other words, if you are still investing in programmatic, it’s time to consider other, more controllable alternatives…