B2B

Gogoro's battery swapping station and newly launched smart EV scooters (Photo: Shahrukh Shah/News18) Gogoro claims that the battery-swapping stations can perform more than 200 battery swaps each day.Taiwan-based fastest growing battery swapping company for two-wheeler Gogoro on Tuesday finally begin its operations in India. The company successfully introduced battery-swapping platform services in Delhi NCR. The brand has established a total of four service stations, under which it installed two in Gurugram and two in…

B2B (business-to-business) interactions are critical to many companies’ operations. Whether you’re a small business owner or a CEO of a large corporation, building and maintaining trust with your partners and vendors is essential to your success. Trust is the foundation of any successful business relationship; with it, the partnership will likely succeed. This article will explore seven strategies for building and maintaining trust in B2B interactions. These strategies will help you establish clear expectations,…

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. But neglecting to optimize over half of their opportunities to engage users has ripple effects down the funnel.…

Samsung announced the opening of its new B2B online store in Germany, which is a service within Samsung.com. Small and medium-sized businesses (SMBs) can avail of purchase benefits and get services related to products and solutions. With the online stores, Samsung B2B customers can pay via various online modes, and it also offers installments and invoice payments. According to the official blog post, B2B customers can also take advantage of exclusive corporate-only promotions, discounts on the total purchase amount, and…

Nokia has introduced a new user interface called Pure UI for its upcoming B2B and enterprise products, but it will not be available on Nokia smartphones produced by HMD Global. According to Nokia's…

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And most importantly, how to win their trust and keep it.  On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B…

Alerzo, a Nigerian B2B e-commerce platform that digitizes commerce and payments processes between FMCG suppliers and informal retailers, has laid off 15% of its full-time workforce, the company confirmed to TechCrunch. This is the company’s second round of layoffs in seven months. As a first-party e-commerce business, Alerzo had a headcount of more than 2,000 employees (half of which worked full-time) across Nigeria before the first layoffs last September, which affected 5% of its full-time…

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go up-market and target larger companies.”  “We need to close larger deals.”  These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging and can lead to budget waste and a high cost per qualified lead.  Compared LinkedIn targeting which offers options such as company size and job title,…

Gurgaon-based CapGrid, a B2B cloud manufacturing startup for precision parts and components, has raised $7 million (about Rs 57 crore) in a Series A round led by Nexus Venture Partners. The round also saw participation from its existing investors Anicut Capital and Axilor Ventures, which was founded by Infosys co-founders Kris Gopalakrishnan and SD Shibulal. The company last raised Rs 4.1 crore in November 2021 in its seed funding round from Anicut, Axilor and Firstcheque.CapGrid said it is currently getting over 5,000…

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to outpace their peers, giving their brands a competitive edge. B2B marketers weren’t nearly as broadly impacted by the move…