Little change to Microsoft Bing’s search market share
Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine.
This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. Instead, the search market remains essentially at status quo.Why we care. When Microsoft CEO Satya Nadella introduced the new Bing on Feb. 7, 2023, he called it “a!-->…