Candy Crush

We all spent the lengthy Covid-19 lockdowns playing Candy Crush or Ludo King on our phones. In doing so, we helped the gaming industry go from something nifty to kill time with to a $3-billion omnipresent behemoth. In fact, it’s pegged to reach $7.5 billion worldwide in the next five years. In India, the sector has strengthened its roots with 568 million gamers, many of whom also participated in the 2022 Asian Games, where esports made its official debut. Elevate Your Tech Prowess with High-Value Skill CoursesOffering…

Microsoft is talking to partners that will help the company to help it launch a mobile gaming store. This store will compete with Apple and Google, said Phil Spencer, who leads the company’s Xbox video-game division.“It’s an important part of our strategy and something we are actively working on today not only alone, but talking to other partners who’d also like to see more choices for how they can monetise on the phone,’’ Spencer said in an interview, as per BNN Bloomberg. “I don’t think this is multiple years away, I…

Satya Nadella, the CEO of Microsoft,…

Microsoft and its gaming wing Xbox are defending their proposed $69 billion acquisition of Activision Blizzard against the US Federal Trade Commission (FTC) in the federal court. The legal battle between Microsoft and FTC started in December 2022 when the agency announced plans to block the company’s deal to buy the game developer that owns popular titles like Call of Duty, Diablo and Candy Crush. Last week, the FTC requested a federal court in California to issue a temporary restraining order to block Microsoft and…

Microsoft Corp. began its court fight with the Federal Trade Commission over the $69 billion purchase of Activision Blizzard Inc. by saying that even an executive at rival Sony Corp. had acknowledged the deal wasn't “an exclusivity play” to hurt the PlayStation gaming console.The FTC wants to block the transaction while its legal challenge is pending, and the two sides are arguing the case at a five-day court hearing that began Thursday in San Francisco. Microsoft, maker of the Xbox console, is defending the blockbuster…

Casual gaming is something that keeps us entertained on the go. Whether travelling or need a small break, many turn…

The EU on Monday gave the green light to Microsoft's $69-billion (roughly Rs. 5,65,480 crore) takeover bid for US video game giant Activision Blizzard, just weeks after the British competition regulator put the deal at risk by blocking it.The deal is also under threat in the US giant's homeland, where last year the Federal Trade Commission (FTC) launched a legal action to block it, one of Washington's biggest ever interventions to stop tech industry consolidation.Xbox-owner Microsoft launched its gigantic bid for…

Last year in January Microsoft announced it would spend USD 68.7 billion to acquire Activision Blizzard, highlighting how it would get 'Call of Duty', 'Warcraft' and 'Candy Crush' for that fee. American tech multinational Microsoft, which a year ago announced its plans to acquire Activision Blizzard, might keep 'Call of Duty', the video game company's iconic franchise, from appearing on Sony's PlayStation. According to The Verge, an American technology news website, last year in January Microsoft announced it would…

The US Federal Trade Commission (FTC) is likely to file an antitrust lawsuit to block Microsoft Corp's $69 billion takeover bid for video game publisher Activision Blizzard Inc, Politico reported, citing people familiar with the matter. A lawsuit challenging the deal is not guaranteed, and the FTC's four commissioners have yet to vote out a complaint or meet with lawyers for the companies, the report said, adding that the FTC staff reviewing the deal are skeptical of the companies' arguments. The FTC did not immediately…

US video game giant Activision Blizzard, which Microsoft is in the process of buying, on Monday reported lower sales for the fourth straight quarter, but said the success of its latest Call of Duty installment broke records.The group saw its revenue decline in the third quarter by 14 percent to $1.78 billion(roughly Rs. 14,500 crore), with console and PC games seeing big drops.The bright spot was mobile games with apps like Candy Crush and this year's Diablo Immortal performing well.Too late to be included in the latest…