This retailer is using RFID tags to make in-person clothes shopping less frustrating
Tagged items are automatically scanned in the digital fitting rooms. River IslandOnce items are scanned, customers gain access to the same product information they'd get online, such as information on size, color, and material.The data-led initiative is powered by Snowflake's Retail Data Cloud, which allows retailers like River Island to tie together a variety of data sources into a single repository, supporting enterprise-wide efforts to turn information into insight.As well as reducing some of the hassles of!-->>!-->>…