Microsoft unveils new tool to make cross-border advertising easier
Microsoft announced a new feature to simplify cross-border advertising for retailers.
The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month.
What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. This label helps you run ads showing…