ecommerce

Google has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect family photos. Today it’s showing off what similar tools could do for its core business—selling ads.New generative AI systems for advertising clients will compose text on the fly to play off what a person is searching for, and they'll whip up product images to save them time and money on design work. The features add to the…

After starting a distribution price war last year, Reliance Industries’ online wholesale format JioMart has laid off more than 1,000 employees as it aligns its operations with the recently acquired Metro Cash and Carry.This is part of a larger cost-cutting measure over the next few weeks which will include reducing the 15,000 workforce in the wholesale division by two-thirds, three officials privy to the development told ET.“The company has asked over 1,000 people on ground including 500 executives at its corporate office…

The COVID-19 pandemic impacted businesses in different ways, and I would like to share something worthwhile that I learned. I was able to save my brand dozens of hours and thousands of dollars we could have lost in revenue.  As a CMO, my PPC team needed to create 250 unique banners based on the template the company’s designer created, and also modify dozens of landing pages. Incidentally, our designer was down with the virus and no member of the team had any design background.  It was necessary to make these banners, and…

Ecommerce-focussed logistics company Delhivery said March-quarter revenue fell 10% to Rs 1,859 crore from the year earlier and its net loss widened to Rs 158 crore from Rs 119 crore. Expenses fell 6% to Rs 2,107 crore from Rs 2,254 crore, it said in an exchange filing.The company said its adjusted Ebitda turned positive in the quarter at Rs 6 crore compared to Rs 67 crore loss in Q3FY23.The company has seen senior-level exits in recent months. Chief compliance officer Sunil Kumar Bansal’s departure was announced on May 5.…

Logistics services provider Delhivery on Saturday said that it will invest in ecommerce SaaS company Vinculum.The investment is the first part of a potential two-stage deal, under which Delhivery can further increase its shareholding in the company after six months, it said in an exchange filing Saturday. Both companies did not disclose financial details of the deal.Vinculum provides software retailing solutions for D2C (direct-to-consumer) enterprises, brands, distributors, and quick commerce companies. “Through this…

If you missed our must-read stories this week, here are the top reads to get you up to speed. Coming from the most plugged reporters covering the tech and startup ecosystem, the ETtech team helps you understand the significance of these developments.Subscribe to our daily newsletters ETtech Morning Dispatch and ETtech Top 5 for more in-depth coverage you won’t find anywhere else.Ecommerce orders dip after Covid-19 uptick: After a pandemic-fuelled surge in online shopping, the industry is seeing moderate growth over the…

Sea Ltd. said it is giving most employees a 5% pay increase after turning profitable, a milestone for the Singapore e-commerce and gaming company that slashed costs drastically during the technology industry’s downturn.Workers who joined on or before March 31 will get the salary bump effective this July, billionaire founder Forrest Li said in a memo to staff on Monday, seen by Bloomberg News. He said the company has reached “self-sufficiency” as its cash balance is now increasing rather than shrinking every quarter, a…

Ecommerce startup Meesho has laid off 251 employees in a bid to turn sustainable amid a larger reset in the technology industry, the company told its staff in a town hall on Friday morning.This would amount to 15% of the total team strength. Meesho joins a growing list of Indian and global tech companies which have cut jobs after a pandemic-fuelled growth, which has now waned. ET reported on April 27 that more than 9,400 jobs were cut by startups in the January-March period this year, citing data from recruitment firm…

Agritech startup Animpet Ecomm Pvt Ltd has started an e-commerce platform for trading of livestock, dairy items, poultry-meat products, animal feed, nutrients and medicines as well as provision of veterinary services. Gurugram-based firm, which was incorporated in 2021 by Bhasker Pathak, Ashish Gupta and Karishma Dagar, launched hybrid e-marketplace Animstok.com after the successful trial runs mounting over 25,000 vendors offering 1,50,000 products and services, a company statement said. The company said it aims to…

Image Source : FREEPIK Job loss It looks like the e-commerce businesses are not having the right time. To overcome declining sales and rising expenses, giants like Amazon are continuously laying off employees. At the same time, small companies have also started adopting this easiest way of reducing expenses. The latest news comes from homegrown e-commerce brands-…