Using product data to boost your retail efforts
Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more.
This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates.
Managing your Google Merchant Center data
The Google Merchant Center offers a suite of reports to!-->…