Threads enables post-scheduling in API pilot, plans to add analytics
Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing.
The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot.
Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively.!-->…