How Etsy plans to make you the perfect gift giver
How good are you at giving gifts? According to a national survey commissioned by Etsy, 75% of Americans believe that being a good gift giver is important and shows someone how much they mean to you, but 64% feel it takes a lot of effort to find the perfect gift.Now the $8.4 billion market cap e-commerce company is launching a new product called Gift Mode, to make narrowing down the more than 100 million things for sale on its platform a lot easier. It’s also a strategy to differentiate itself in a world where virtually…