Facebook Live Shopping is coming to an end in favor of Reels
Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an on the company’s website, live shopping events on Facebook will retire on October 1st. The let Facebook Business owners showcase their products in live videos to their followers — sort of like a personal Home Shopping Network. Merchants could notify their Page followers of upcoming live shopping sessions and take payments through Messenger.
In lieu of such sessions, Meta is asking merchants to consider…