How GBP’s pre-defined services can impact local SEO
Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark.
Specifically, adding pre-defined services in GBP seemingly impacts local search rankings.
Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name.
Now, you can add GBP services to the list of key local SEO…