Goals

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage.PPC KPIs and metrics: How do they differ? It’s essential to identify goals and KPIs to evaluate success.  KPIs are your end goals. While metrics are data points…

It's that time of year when many people are getting started on their resolutions for the year ahead. Doing more physical activity is a popular and worthwhile goal.If you're hoping to be more active in 2024, perhaps you've invested in an activity tracker, or you're considering buying one.But what are the benefits of activity trackers? And will a basic tracker do the trick, or do you need a fancy one with lots of features? Let's take a look.Why use an activity tracker?One of the most powerful predictors for being active is…

Do you ever feel like your days are passing by without much reflection or intention? Do you wish you had a simple way to review your achievements, challenges and goals every day? If so, you might want to try this amazing iPhone shortcut that can help you do just that.CLICK TO GET KURT’S FREE CYBERGUY NEWSLETTER WITH SECURITY ALERTS, QUICK VIDEO TIPS, TECH REVIEWS, AND EASY HOW-TO’S TO MAKE YOU SMARTER Reflect on the Day iPhone shortcut (Kurt "CyberGuy" Knutsson)What is the Reflect on the Day shortcut?The Reflect on the…

Outlining India's ambitious vision for its space program, Indian Space Research Organisation (ISRO) chief S Somanath said the country will build a space station by 2035 and…

The Station is a weekly newsletter dedicated to all things transportation. Sign up here — just click The Station — to receive the newsletter every weekend in your inbox. Subscribe for free. Hey-o! Howdy readers and welcome back to The Station, your weekly newsletter on all things transportation. I hope you enjoyed the New Year! I appreciated a bit of rest and recovery, just in time for CES 2024. Yup, I’m in Las Vegas, yet again, for the annual tech trade show. The Big Three U.S. automakers (Ford, GM and Stellantis)…

A new year has begun, and while there’s never really a bad time to start paying closer attention to your health, resolutions and the “clean break” from the year prior make January as good a time as any.Whatever your goals are for the year, you may have more luck sticking to them with a variety of Apple Watch apps. After all, having a reminder on your wrist to get up and stand for a minute, or get 30 minutes of exercise, is a powerful motivator - and the ‘three rings’ saw the Apple Watch capture a legion of fans that have…

Fisker remains far from meeting CEO and founder Henrik Fisker’s publicly stated goal of delivering 300 electric SUVs per day globally, according to internal documents viewed by TechCrunch. The EV startup spent much of December aiming to meet an internal sales goal of between 100 and 200 vehicles a day in North America, where the bulk of its inventory and sales efforts are. Fisker fell well below that target, often selling just one to two dozen of its Ocean SUVs a day here, according to the…

Taylor Swift perhaps has the most iconic girl gang one could have, between her storied friendships with other celebrities like Selena Gomez, Blake Lively, Ryan Reynolds and La La Land Oscar winner Emma Stone. And of course, when you’re a bestie of Swift’s, you’re going to get privileges to see her on tour – and I’m not talking about the Eras Tour concert movie. Stone recently spoke about her experience seeing Swift live in concert last year, and she’s gone an impressive number of times. The Eras Tour is not simply a…

The Apple Watch SE (2nd Gen) is $199 following New Year's Day.  Kayla Solino/ZDNETApple's popular watch wearables made headlines quite a bit as 2023 came to a close, and despite already saying goodbye to last year, the savings on Apple's tried-and-true watches we saw over the last few months are coming with us into 2024. More: Apple Watch 9 and Ultra 2 sales resume as court pauses banApple's Watch Series 9 saw several price drops during the holiday shopping season, as did other models like the Ultra, Ultra 2, and…

The Apple Watch SE is selling for its second-best price of $199 at Amazon and Best Buy, saving you $50 on Apple’s entry-level smartwatch. The SE may not have some of the fancier features of the newer Series 9 model (features that recently put the Series 9 and Apple Watch Ultra 2 in some patent infringement hot water), but the SE is a very competent wearable that nails the essentials most people look for to complement their iPhone — expansive fitness tracking and easily glanceable notifications on your wrist. If you want…