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If you saw a Facebook ad recently for Jeremy's Razors, which bills itself as a "woke-free" razor for men, you may well be a father of school-age children who likes Ultimate Fighting, Hershey's chocolate, hunting or Johnny Cash. This is according to Facebook's ad library, which describes the audiences to whom marketers target their advertisements.I can see why Jeremy's Razors is focusing its ad dollars on men who might appreciate its hypermasculine message. But the reverse is not as clear: Are these men better off for…

Google is taking inspiration from Twitter and Meta and is working to add blue checkmarks. As per a report by Search Engine Land. The tech giant is planning to add blue check marks next to a few ads visible in search results that are from advertisers who have been verified by Google Ads. The report suggests that the blue checkmark next to the ads will feature a blue circle with ridges and a checkmark inside it. The Blue badges are part of the ongoing Google advertiser verification programme. Google test for…

Image Source : PIXABAY Google Inspired by Twitter and Meta, Google is experimenting with displaying blue check marks on certain search ads for advertisers who have been verified by Google Ads. The Google Ads blue label features a blue circle with ridges and a checkmark inside it, reports Search Engine Land. The Blue badges are part of the ongoing Google advertiser…

Alphabet Inc.'s Google is launching a tool to make its advertising service more transparent, following rivals like Meta Platforms Inc. and Twitter Inc. that years ago released public, searchable archives of the ads that run on their digital platforms.“Transparency breeds trust with people and with our partners, and helps keep us accountable for the work we do,” Dan Taylor, Google's vice president of global ads, said in a press briefing ahead of the announcement. “One thing we've heard loud and clear from users is that…

There’s a hell of a lot of groups violating Google’s ad policies these days. On Tuesday, Google said it stopped 5.2 billion “bad ads” in 2022, 1.8 billion more than 2021. At the top of the list are potentially malicious ads, and that number has grown tremendously over the years, according to the data. Google’s Antitrust Case Is the Best Thing That Ever Happened to AIThe company lists the top bad ad as those that abuse its ad network, a catchall term for ads that contain malware as well as manipulative or spam ads. Google…

Google announced in January that it will layoff about 12,000 employees, or 6% of the company’s workforce. The departments that have been impacted by the layoff included Google Cloud, Chrome to Android, strategy, recruiting, go-to-market teams and the company's in-house research and development (R&D) division called Area 120, reports said.Google parent Alphabet asked a US federal judge on Monday to dismiss a Justice Department lawsuit alleging that the search giant illegally abused its dominance of online advertising.…

Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India. Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India.The following are some of the antitrust battles Google is fighting globally: INDIA: Google lost a big fight in India in mid-January…

Photo: Leon Neal / Staff (Getty Images)On Tuesday, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys general, the federal government said the tech giant is running an illegal monopoly in the digital ad market, and it wants the courts to compel Google to sell its subsidiary ad businesses, breaking the company into several less hazardous pieces. “For 15 years, Google has pursued a course of anti-competitive conduct that has allowed it to halt the rise of rival…

The Justice Department and several states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition. The US Justice Department and several states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition.The government alleges that Google's plan to assert dominance has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors' products. The antitrust suit was…

Photo: Justin Sullivan (Getty Images)The Department of Justice filed a lawsuit against Google Tuesday, accusing the tech giant of using its market power to create a monopoly in the digital advertising business over the course of 15 years.Google “corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers and brokers, to facilitate digital advertising,” the Justice Department alleges. Eight state…