Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes.
In late 2021, as states eased pandemic restrictions and consumers began flying again, travel search company Kayak needed a message that would help it stand out against bigger rivals.Most travel ads focused on “the family reunion space, soft piano music, the get-together on the beach,” said
Matthew Clarke,
vice president of North American marketing for the
Booking Holdings Inc.
company. Kayak took a different approach with the “Kayak Deniers” campaign, which went…