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TikTok Is Destroying Itself From the Inside Out

At the beginning of 2023, TikTok was one of the weirdest and most delightful places on the internet. An app with a reputation for memes and 30-second dances had become the front page of the internet, and it seemed TikTok was only getting better as the platform matured. A year later, TikTok’s growth finally appears to have plateaued, and while the app is still a cultural behemoth, there’s a surprising truth lurking in the app’s success: TikTok is in trouble. In a bid to spread into new areas and fend off competitors,…

Snap Revenue Falls Amid Efforts to Retool Advertising Business

The owner of Snapchat reports progress in the overhaul of its ads platform but offers a cloudy outlook for the current quarter. The owner of Snapchat reports progress in the overhaul of its ads platform but offers a cloudy outlook for the current quarter. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful…

Threads by Instagram Hands-On—It’s Dull Enough to Beat Twitter

Meta released its hotly anticipated Twitter copycat, Threads, yesterday, moving the app’s release up from Thursday morning to early evening on Wednesday night. According to Meta CEO Mark Zuckerberg, 10 million users flocked to the app in its first few hours. Things on Threads were, to be frank, pretty boring. Ironically, that could be the secret to Threads’ success. On a chaotic internet fueled by outrage, dull may be what users and advertisers want.Twitter Verification is a Hot MessUsers arrived on Threads to find their…

Talk of a U.S. TikTok Ban Is Shaking Up the Creator Economy

Influencers and others who make money on TikTok are looking to hedge their bets by diversifying their content across other platforms. Influencers and others who make money on TikTok are looking to hedge their bets by diversifying their content across other platforms. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their…

Advertising on Twitter Means You Support Tucker Carlson Now

Tucker Carlson made a dazzling announcement on Tuesday: the recently-fired Fox News star will host his next show on Twitter. Carlson’s new broadcasts, which could cost him the $25 million Fox still owes him, will bring Twitter more attention, but they may spell bad news for the company’s bottom line. NPR Is Going Dark on Twitter | Future TechIf Carlson and Elon Musk follow through on their plans for a show and a revenue-sharing product, respectively, money spent on Twitter ads could go directly into the TV anchor’s…

TikTok CEO Shou Zi Chew: 3 things to know

TikTok CEO Shou Zi Chew testified Thursday at a congressional hearing over concerns about user data collected by the popular video-sharing app and potential Chinese spying.Under his helm, TikTok reached 150 million users in the US, the majority of them teens and young adults who are attracted to the app's simple interface and addictive algorithm that serves up short videos on just about any imaginable topic.Lawmakers have said they're worried about American data falling into the hands of the Chinese government and claim…

Meta Copying Twitter Blue Proves Elon Musk Right

He told you so. Photo: Pascal Le Segretain / Staff (Getty Images)When Elon Musk took over Twitter, he gave employees one week to turn verification into a paid service. To many, the idea that anyone would pay for a blue check on Twitter seemed absurd, and even undermined the very idea of verification. The joke may be on us, it turns out. Meta just launched a paid verification service of its own on Instagram and Facebook this weekend. Snapchat’s premium product has more than two million subscribers. If Meta is good at

How Apple’s Privacy Setting Helped TikTok Fight Facebook

Photo: Ascannio (Shutterstock)In April, 2021, Apple dropped a nuclear bomb on the world of online advertising. The company rolled out a new iPhone privacy setting called App Tracking Transparency, or ATT, that shows you, an iPhone user, a popup asking if you want to “Allow this app to track your activity across other companies’ apps and websites?” You have two options: “Ask app not to track” and “Allow.” The vast majority of people pick the former, which blocks apps from collecting certain data. Behind the scenes, the

Here’s why Twitter is losing its most active users

"Is Twitter dying?" billionaire Elon Musk mused in April, five days before offering to buy the social media platform. The reality, according to internal Twitter research seen by Reuters, goes far beyond the handful of examples of celebrities ghosting their own accounts. Twitter is struggling to keep its most active users - who are vital to the business - engaged, underscoring a challenge faced by the Tesla Inc chief executive as he approaches a deadline to close his $44 billion deal to buy the company.These "heavy…

Twitter blames Tesla CEO Elon Musk for drop in its revenue

Twitter Inc. blamed its ongoing battle to close its $44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue and a net loss. The results come as Twitter has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter's advertisers and caused chaos inside the company. Advertising revenue rose just 2% to $1.08 billion, missing Wall Street expectations…