keyword

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has more learning capabilities than phrase or exact match.  If broad match can do all these things, is there even a need for exact match?Let’s walk through one advertiser’s journey to discover what…

Threads, the microblogging platform from Instagram, is now expanding its keyword search feature. The feature was previously available in select regions but will now be offered to all users, according to information shared by the platform's head. This, however, is different from the tags feature that the company is currently in testing in Australia which is said to help find posts related to a specific interest or theme and is similar to the hashtag feature on X, formerly known as Twitter.Instagram…

Threads, the Instagram-powered text-based social media platform, has been receiving regular updates for a while, adding new features to the platform. Some of these features were frequent requests from users, and finally getting them has been a big delight to the user base. Now, adding another massively requested feature, Threads has finally rolled out keyword search globally, with support for all languages. This feature was earlier being tested in some English and Spanish-speaking regions, but now it has been expanded to…

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively.Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively.  This article explores a visual approach for effectively communicating keyword research insights with stakeholders…

ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts.  This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic.  These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon. Adding variations of your page’s main keywords I like using ChatGPT to generate variations of a page’s primary keyword phrase or targeted query.…

Keyword research is the compass that guides SEO strategies.  Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.  This comprehensive guide will explore the intersection of Excel’s proven efficiency and AI’s groundbreaking potential to enhance keyword research…

Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language Processing (NLP) that help deduplicate and find semantic similarities between keywords. There’s nothing wrong with starting there, but those are inevitably limited. Google, on the other hand, has infinitely more data to feed into its algorithms, including on-page data and links to provide more context than just basic keyword…

Google Lens  has introduced an enhanced capability to assist in identifying…

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.  Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here. The most frustrating to me is taking “ad extensions,” a perfectly…

Build a keyword analysis Python application comprising a frontend user interface and backend pipelinePhoto by Marylou Fortier on UnsplashAs the amount of textual data from sources like social media, customer reviews, and online platforms grows exponentially, we must be able to make sense of this unstructured data.Keyword extraction and analysis are powerful natural language processing (NLP) techniques that enable us to achieve that.Keyword extraction involves automatically identifying and extracting the most relevant…