keywords

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, videos can help you sell more products or services. And if you think that video marketing doesn’t fit your industry, it’s time to put…

Through One UI, Galaxy device users can change several parameters regarding notifications and how they are presented upon arrival. For example, users can turn pop-up notifications On or Off, and when the feature is enabled, One UI lets users pick from “Brief” or “Detailed” notification pop-up styles. Although the Detailed notification style doesn’t offer additional customization options, One UI has a few extra features for Brief notification pop-ups, including one that lets users color-code notifications by custom…

A short-tail keyword is a search query spanning 1-3 words. 99.9% of the time single-word search queries are far too general and vague. The chances that your evergreen article will match the intent of that query are slim, and the chances your article will rank highly on the SERP are even slimmer. The other reason not to pursue single-words is because those words are just looking to fool around and aren't looking for anything serious. Google will prioritize the pages owned by that brand.Limarc AmbalinaHacker Noon's VP of…

Twitter has rolled out another update for its microblogging platform that now allows users to search for specific messages in the direct message (DM) feature. Earlier, users did have the ability to search in the DMs but could only search for users or groups. Last year, Twitter introduced the search bar for DMs for its Android app and had mentioned the ability to let users search for specific content in the DMs. Twitter's DM search feature was introduced for the iOS app two years prior to the Android app.Through a tweet,…

Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question, can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the same question for nearly every brand/client I’ve worked with: “Why should I pay for brand search clicks, if our…

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data,  some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique to all other campaign types as no keywords are required and no keyword data is delivered to advertisers. The closest existing campaign type is the fully automated shopping-only product, “Smart Shopping” which will be shuttered in July. The big difference between the two is that…

So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content.   If you build it, they will come. But how will they find you if you don’t rank, to begin with? Ideally, when your site starts gaining authority and ranking well, your pages will start showing up in the SERPs, and you’ll gain links naturally.  …