keywords

If your work involves data analysis, SEO optimization, or any role that requires sifting through digital content, understanding how to effectively extract keywords is essential. This skill streamlines data management and accessibility, representing a significant advancement in data processing and analysis methodologies. Right at the center of this ability is Natural Language Processing. This cutting-edge technology empowers computers to understand human language, effectively narrowing the divide between digital data…

Microsoft has reportedly blocked several keywords from its artificial intelligence (AI)-powered Copilot Designer that could be used to generate explicit images of violent and sexual nature. Keyword blocking exercise was conducted by the tech giant after one of its engineers wrote to the US Federal Trade Commission (FTC) and the Microsoft board of directors expressing concerns over the AI tool. Notably, in January 2024, AI-generated explicit deepfakes of musician Taylor Swift emerged online and were said to be created…

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations:Your own business brand. Your competitor’s business brand. Third-party brands that you sell. Third-party brands that you do…

In the year since ChatGPT launched to the public, there has been endless speculation about jobs that could be made obsolete by artificial intelligence, but at least one lucrative new skillset has emerged and shown some staying power: prompt engineering.Google searches for the term — which refers to the art of using keywords to get AI tools to generate better images and written responses — have soared by orders of magnitude from a year ago. LinkedIn said in its November Future of Work report that there have been …

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue.  To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether…

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. Why we care. Viewers are more likely to follow a link if their streaming experience isn’t interrupted. This means that marketers may have an increased chance of…

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan. How do you get started? Read on to find top tips on prioritizing SEO keywords for content creation. Think about business and marketing goals If you’re creating SEO…

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. However, exclusively focusing on keywords can limit a campaign’s performance and spend-through,…

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important. As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational. Creating…

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns. How it works. Creating a list of negative keywords allows you to block your ads from showing for specific…