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Microsoft Advertising launches Performance Max campaigns globally

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. Why we care. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those…

Google Ads launches new tool that automatically generates performance reports

Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. Solutions is a user-friendly script suitable for users of all technical levels. It offers customization features for easy report tailoring,…

Apple launches new MacBook Air with M3 chip in India, 13-inch model price starts at just Rs…

The 13-inch MacBook Air with M3 starts at Rs 114,900 and Rs 104,900 for education, and the 15‑inch MacBook Air with M3 starts at Rs 134,900 and Rs 124,900 for education.Apple has launched a new MacBook Air with the powerful M3 chip in India. Available in two sizes, 13-inch and 15-inch, the devices feature a thin and light design, up to 18 hours of battery life, Liquid Retina display and new capabilities. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13 times faster than the…

Apple: Apple launches MacBook Air laptops with faster M3 chips

Apple on Monday unveiled a pair of new MacBook Air laptops with its latest M3 processors, betting that the more powerful models would attract consumers looking to upgrade to artificial intelligence-powered personal computers.The new MacBook Air models come with 13-inch and 15-inch screen sizes and are up to 60% faster than the model with Apple's M1 processor, the company said on its website. Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIIM KozhikodeIIMK Advanced Data Science For…

SpaceX launches crew to orbit for NASA

A SpaceX rocket lifted off from Florida on Sunday night carrying a crew of three U.S. astronauts and a Russian cosmonaut on their way to the International Space Station (ISS) to begin a six-month science mission in Earth orbit.The two-stage Falcon 9 rocket topped with an autonomously operated Crew Dragon capsule dubbed Endeavor was launched from NASA’s Kennedy Space Center at Cape Canaveral, along Florida’s Atlantic coast, at 10:53 p.m. EST (0353 GMT Monday).A live NASA-SpaceX webcast showed the 25-story-tall rocketship…

A tech-backed mission to monitor methane pollution launches today

A mission to map and track global methane pollution, a powerful greenhouse gas, is scheduled to launch today after years of collaboration between some of the biggest names in tech. It’s called MethaneSAT, a satellite that’s garnered funding and support from Jeff Bezos, Google, and SpaceX, among others.MethaneSAT is expected to launch today from Vandenberg Space Force Base in California aboard a SpaceX Falcon 9 rocket at 2:05PM PT. Liftoff will be livestreamed on the SpaceX website and on the company’s X profile. The…

Setapp launches app marketplace to rival App Store on iPhone

In January, Apple launched a historic overhaul of its iOS, Safari, and App Store offerings in Europe. The move was aimed at appeasing regulators in the European Union. The biggest part of this is allowing customers to download software from outside the App Store. Also known as sideloading. This became available for the first time as part of iOS 17.4. As part of this, the popular Mac app subscription service Setapp has announced plans to launch its own app marketplace on iOS in the EU. Starting next month, the new Setapp…

Apple launches 13- and 15-inch MacBook Air with M3 chip. Here’s what’s new

with M3 processors. Both laptops look about the same as their predecessors, with notched displays encased in aluminum unibody enclosures, the same quartet of colors (Midnight, Starlight, Space Gray, and Silver), and the latest M3 chipsets for improved performance and efficiency.Both models will cost the same as their previous versions, too, with the 13-inch MacBook Air starting at $1,099 and the 15-inch MacBook Air starting at $1,299. They'll be available for preorder starting today and officially arrive in stores on

Flipkart Launches UPI Service in Partnership With Axis Bank to Counter Third-Party Apps

Flipkart launched the Unified Payments Interface (UPI) service in collaboration with Axis Bank. The Flipkart UPI service will be initially available for Android users and can be used for online and offline payments. With the latest update, customers can now pay bills and make fund transfers directly from the Flipkart app. Flipkart UPI would compete with the likes of other popular third-party UPI apps such as Paytm, PhonePe, Google Pay, and Amazon Pay.Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart India,…

India reverses AI stance, requires government approval for model launches

India has waded into global AI debate by issuing an advisory that requires tech firms to get government permission before launching new models. India’s Ministry of Electronics and IT issued the advisory to firms on Friday. The advisory, not published on public domain but a copy of which TechCrunch has reviewed, also asks tech firms to ensure that their services or products “do not permit any bias or discrimination or threaten the integrity of the electoral process.” Though the ministry admits…