marketing

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent working on the client side. I’ve compiled questions I would have asked when I was on the other side of the desk and also…

Credit: Unsplash/CC0 Public Domain Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term. Roster, along with her colleague Joseph Ferrari, a psychologist at DePaul University, co-authored a research article published…

The FTC’s complaint specifically alleges that H&R Block customers had to contact the company by chat or phone in order to downgrade to a less expensive tax-filing product, making the downgrade more time consuming. The FTC’s complaint specifically alleges that H&R Block customers had to contact the company by chat or phone in order to downgrade to a less expensive tax-filing product, making the downgrade more time consuming. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility!…

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list.  The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include: Digital…

Jorge Fresneda (left) and a student demonstrate an EEG headset. Credit: NJIT Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda. Fresneda started his career as a chemist and then became an expert in neuroanalytics. He studies how…

Motorola Edge 50 Pro TDRA certificationThe Motorola Edge 50 Pro has received the UAE’s TDRA (Telecommunications and Digital Government Regulatory Authority) certification with the model number XT2403-2.This is a good indication to suggest the phone will debut in the UAE and other global markets.The TDRA certification, as spotted by MySmartPrice, confirms the Motorola Edge 50 Pro moniker. As said, the phone was recently spotted on the FCC database, BIS, and IMEI websites. The former showed multiple models with model…

I think Cybertruck was a mistake for Tesla as it created this gap in growth for the company, but the automaker is making the most out of it as it turns the electric pickup truck into a marketing tool. Tesla never had a dud. All its vehicle programs were successful in their own rights, some even wildly successful. It’s too early to say if the Cybertruck is also going to be successful. It is enjoying a large reservation backlog, but it will be interesting to see how the demand holds once the vehicle’s…

OnePlus 12R Prakhar Khanna / Digital Trends OnePlus is taking a bold move regarding a marketing flub it made earlier this month. The company initially claimed that the OnePlus 12R comes with UFS 4.0 storage when, in reality, the phone still relies on the slower UFS 3.1 standard. The company issued a public apology for it, as well. Today, in an update on the official community blog, OnePlus CEO Kinder Liu announced that the company will issue a full refund to buyers who were swayed primarily by fast storage to buy…

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Last Updated: February 12, 2024, 16:23 ISTNISSAN ONE Web Platform Is Here To Enhance Customer Experience. (Photo: Nissan)Nissan Motor India has successfully delivered 100,000 Magnite units to the Indian market from the Alliance plant (RNAIPL) in Chennai. Nissan Motor India Pvt. Ltd. (NMIPL) has rolled out its latest customer-centric initiative called ‘NISSAN ONE’, as part of its efforts to celebrate reaching 100,000 Magnite customers in 2024.This innovative web platform aims to streamline customer service by providing a…