marketing

In 2014 L'Oréal USA was involved in a scandal for claiming that their skincare boosts gene activity to rejuvenate the skin without any scientific evidence to back it up.This can only labelled as marketing fraud - an illegal practice that makes false or misleading claims for financial gain. It includes talking big about the product’s attributes, concealing side effects or potential harm, and selling poor-quality items as up-to-par ones.This company is just one example of how organizations are taking advantage of…

Discover the top marketing tools for cryptocurrency and blockchain projects! In the ever-evolving realm of crypto and blockchain, effective marketing is paramount. Explore the best marketing tools for crypto tailored for innovative projects, empowering you to navigate the digital frontier with strategic precision. From social media amplification to community engagement, discover the tools that will elevate your crypto venture…

Redmi A3 design (leaked)The following image is said to have leaked through an African retailer, among other live photos. It was shared online via the website, PassionateGeekz.com.Compared to the Redmi A2, this one appears to have a more imposing design. Its big circular camera island is what gives us that impression. We can see 3 colour options viz., black, blue, and green.The phone seems to have a flat design with squared-off edges. Redmi A3 specifications (leaked)Display: The phone could bring a 6.71-inch LCD screen…

Real estate on social media has a limited inventory, meaning advertisers who depend on the attention economy for brand recall and purchase conversion are increasingly having to choose between two options: YouTube and Instagram.Both platforms have a huge user base in India and continue to dominate ad spends, as companies seek more bang for their buck. But which platform packs more punch? Itdepends on the size of their business and the audience they want to tap, say experts.Elevate Your Tech Prowess with High-Value Skill…

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages…

Whether large or small, every business needs customers. Customer relationship management software, or CRM, can go a long way toward generating new customers while at the same time help a business cultivate and strengthen existing relationships. Salesforce is the most well-known CRM on the market, but there are a ton of Salesforce alternatives that offer a range of customer relationship features. Many do so even at a lower price. We’ve made our selections for the best Salesforce alternatives in 2024. Software such as…

The crypto market is changing at a never-before-seen rate as 2024 approaches. Crypto marketing strategies are not only essential but revolutionary, to remain ahead of the competition. A cryptocurrency that uses crypto marketing effectively can rise from obscurity to the top of the market. Gaining a commanding position and navigating the erratic waves of the crypto world is possible with the correct marketing strategies.An in-depth discussion of these tactics will be provided in this introduction, which also offers a road…

Credit: Pixabay/CC0 Public Domain Dating can come with new and sometimes frustrating challenges. In the past, relationships were often arranged by families and guided by societal norms, limiting individual choice but sparing us the agony of endless decisions. Nowadays, those who are single have endless potential partners at their fingertips. A 2019 Pew Research Center study showed that couples who met online are more diverse,…

How good are you at giving gifts? According to a national survey commissioned by Etsy, 75% of Americans believe that being a good gift giver is important and shows someone how much they mean to you, but 64% feel it takes a lot of effort to find the perfect gift.Now the $8.4 billion market cap e-commerce company is launching a new product called Gift Mode, to make narrowing down the more than 100 million things for sale on its platform a lot easier. It’s also a strategy to differentiate itself in a world where virtually…

In an era where environmental consciousness is on the rise, businesses are recognizing the importance of adopting eco-friendly practices not only for ethical reasons but also as a strategic move to meet the demands of environmentally conscious consumers. Green marketing has become a key aspect of sustainable business practices, allowing companies to showcase their commitment to environmental responsibility. In this article, we will explore 10 top green marketing strategies that businesses can implement to…