martech

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings? The need for better features. The 2022 survey showed solutions being replaced in a quest for better features, in particular: Better integrations/open…

Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with…

About 68% (two-third) of the chief marketing officers (CMOs) aim to increase their technology spending on marketing this year, a new report said.In 2021, Gartner estimated that Martech (marketing tech) made up 26.2 per cent of the average marketing budget.This is clearly not enough as CXOs want to expand their Martech stack further. Resulticks, a global leader in Martech, which was named in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH), has shared predictions about the road ahead.Digital, as a way…

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Partnering…