Meet Maya, Myntra first virtual fashion influencer
Flipkart-owned online fashion platform Myntra has unveiled its first virtual fashion influencer ‘Maya’ aimed at “tech-savvy GenZ customers.” The company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trends and deals to customers, it said.In a release, Myntra claimed that its virtual influencer “advocates body positivity, mental health, and inclusivity.” The company has also set up Maya’s Instagram profile under the username, "maya_unlimited," and…