Flipkart, IIT Delhi to research on personas to boost personalised suggestions
As part of the MoU, Flipkart will offer research grants and market insights to FITT to generate granular, data-backed segments of users linked to different e-commerce categories based on shopping behaviour, demographics, and others.E-commerce major Flipkart on Tuesday said that it signed a Memorandum of Understanding (MoU) with the Foundation for Innovation and Technology Transfer (FITT), the industry interface organisation of the Indian Institute of Technology, Delhi (IIT-D) for joint research on personas to enhance…