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PinterestPinterest's patent-pending body type technology will then sort through the over 3.5 billion images on the platform for shape, size, and form to deliver personalized results. "Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results," Pinterest Chief Product Officer Sabrina Ellis said. Ellis added that the company has already seen positive user engagement with the feature. People who use body type ranges have a 66% higher engagement rate per…

Being a Reddit user has always had its perks, but now the most loyal Redditors will get VIP passes to own part of the company. Reddit disclosed plans to launch its long-awaited IPO at up to a $6.4 billion valuation, according to a Monday filing with the SEC, and the company is reserving 8% of its shares for longtime members of the online platform.Robinhood App Lays Off 9% of Staff“Our users have a deep sense of ownership over the communities they create on Reddit,” said the company in the filing. “We want this sense of…

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator Animoto. Why we care. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience.…

Pinterest forecast first-quarter revenue largely below Wall Street estimates on Thursday, a sign that it faces tough competition from larger social media players even as the digital advertising market stabilizes.However, shares of the San Francisco, California-based company, which were down more than 9%, pared losses in extended trading after CEO Bill Ready announced an ad integration deal with Google.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIndian School of BusinessISB…

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Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year. The company talked about the Google partnership during the earnings call for Q4 2023, where it posted results below analyst expectations. Pinterest’s revenue for the period was $981 million with 12% year-on-year growth. While monthly active users jumped to 498 million with 11%…

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. Why we care. For advertisers looking to diversify their ad spend, Pinterest emerges as a promising investment option, showcasing better-than-expected performance. The…

Every December we make a list of resolutions that we want to achieve during the new year. At the same time, at least some of us also try to guess what is going to happen in our lives. And the internet is one of those platforms for guessing about newness.At the end of 2023, Pinterest made a whole list of their predictions and new and trendy things that will dominate everyone’s lives in 2024. More info: Pinterest 2024 will be a sustainability year. As of 2023, the search for ways to use leftover wood scraps for…

Gen Z-ers are making aspirational boards about houses they want to live in, places they want to visit, and even people they want to date, says Sarah Pollack, Pinterest’s global head of consumer marketing.The app also brings a more visual alternative to traditional search. Some Gen Z-ers are ditching Google, substituting the search engine by browsing on TikTok, Instagram, and now Pinterest. “Search is getting increasingly fragmented,” says Jeremy Goldman, senior director of marketing, retail, and tech briefings at research…

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest execs claim the feature has potential not just to improve search diversity, but also increase engagement for brands.Why we care. Enabling customers see how clothes fit their unique…