Google may let rival ad platforms run commercials on YouTube
will allow other advertising intermediaries to run ads on , according to The company currently requires advertisers to use its Ad Manager to place ads on YouTube, which has caught the attention of European Union antitrust officials.
The European Commission into Google's ad tech in 2021 after two years of informal consultations. Competition officials also cited concerns about potential restrictions on how rival ad platforms can run YouTube ads and the fact advertisers need to use the Display & Video 360 and Google…