Priority

Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors.  While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace machine learning and feed it the right data to improve performance.  You vs. AI is a fight you won’t win. AI is at the heart of all of…

Terming the demands for a "pause" in AI development as "uncalled for, as of now", senior vice president of Google Prabhakar Raghavan said rules to govern AI should be "based on science and a deep understanding of the subject". He was voicing his opposition to calls for a blanket ban on the technology, which is taking the world by storm. The way ahead to develop artificial intelligence (AI) systems is to "engage with scientists and technologists who understand" the technology behind it, the top Google executive said.In an…

A statement warning that AI needs to be taken just as seriously as a pandemic or the threat of nuclear war has been signed by OpenAI CEO Sam Altman, Google DeepMind CEO Demis Hassabis and other celebrities and notable figures, and is still open for added names. The statement, hosted by the Center for AI Safety (CAIS) website, is brief: “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.” There’s a disclaimer before…

That 90% of consumer goods decision-makers expect profitable growth over the next 24 months is good news, supply chain issues persist, including increased competition, raw material costs, labor costs, and changing customer expectations/behaviors. That said, product innovation is seen as a key to growth, including a shift to digital marketing, selling directly to consumers, brand expansion into new product categories, and improving merchandising and promotion strategy at brick-and-mortar stores. Efficient growth is…

Welcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. Internal developer portals are a welcome tool to alleviate the cognitive load of developers, and could go one step further as they start incorporating AI. But it’s not just developers who could benefit from AI soon — so could nurses, thanks to a new startup supported by the Allen Institute’s AI2…

Early-career professionals prize work-life balance. Turns out many are bad at it.The youngest people in the office say the peers they most admire carve out personal time and live life on their own terms. Fancy titles and fat salaries are far less impressive, according to Deloitte’s annual survey of millennials and Gen Zers, shared with The Wall Street Journal ahead of next week’s release. What's NewsSee MoreWhat's News Early-career professionals prize work-life balance. Turns out many are bad at it.The youngest people…

Image via Marvel Studios It’s easy to get caught up in the hype and hyperbole that surrounds every new film or television project emanating from the Marvel Cinematic Universe, but James Gunn’s Guardians of the Galaxy Vol. 3 has literally seen people miss life-changing moments in favor of bidding farewell to the franchise’s favorite band of cosmic misfits. While it may be the worst-reviewed of the three, it can’t be denied that the filmmaker’s fond farewell to the characters he’d shepherded for over a decade…

Robert Downey Jr To Appear In Sherlock Holmes 3 As It Is A Priority For Him Over Iron Man ( Photo Credit – Movie Still ; Sherlock Holmes 3  Poster ) After making his first appearance as Iron Man / Tony Stark in the Marvel Cinematic Universe, Robert Downey Jr. swooned the audiences as an iconic detective for the Sherlock Holmes franchise. Both of his characters have significantly impacted pop culture, and audiences just can’t wait to see more of his performances. However, the third Sherlock Holmes movie has received a…

Credit: Pixabay/CC0 Public Domain Leaving a corporate job to join a startup can be a difficult decision. New University of Minnesota research suggests those in dual-career households may be more willing to consider such opportunities, but gender norms and career prioritization between spouses are factors at play. The study,…

Twitter reportedly has a secret list of VIPs who get increased visibility on the platform. According to Platformer, the company monitors the accounts of these VIP users to artificially boost the visibility of their tweets. The list has existed for several months and contains around 35 celebrities, journalists, and other prominent personalities, including Twitter CEO Elon Musk.This list was created after Musk suggested last month that Twitter’s algorithm was suppressing his tweets. He made engineers roll out changes that…