privacyfocused

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it accessible to all marketers and data scientists in the near future. What are MMMs? Marketing Mix Models are statistical analysis…

In a bid to enhance user privacy and productivity on the Android platform, the privacy-focused web browser Brave has recently unveiled its AI-powered chat assistant, Leo. This innovative feature,…

Privacy-focused browser Brave has extended the availability of its built-in AI assistant, Leo, to Android devices. Leo, which first launched on desktop browsers in November 2023, allows users to interact with an AI directly from the browser’s address bar or on web pages without having to switch interfaces. The addition of Leo to Android brings all of its capabilities to mobile, allowing users to get help, information, and tasks from their phone or tablet. According to the latest blog post, Android users can now use Leo…

It's no secret that using the internet usually means handing over most of your personal information – consciously or not. DuckDuckGo bills itself as an alternative to this, protecting its users' privacy, and now it’s providing users an easier way to access their information from multiple places. The browser has announced a new sync and backup feature that shares bookmarks, email protection settings and passwords across devices.Basically, DuckDuckGo users who choose it for its lack of data sharing can still get the…

Notion launched its new calendar based on Cron last month, but its productivity suit can soon have more privacy-focused offerings. The company announced today that it has acquired Skiff, a platform that offers end-to-end encrypted file storage, docs, calendar events, and email. Skiff was started in 2020 by Andrew Milich and Jason Ginsberg. The company had raised $14.2 million in funding over two rounds from investors such as Sequoia Capital along with Alphabet chairman John Hennessy, former…

Google Maps has…

DuckDuckGo, the privacy-focused alternative to Google, has been working on its own browser. First available on late last year, the DuckDuckGo browser is rolling out in beta for Windows starting today. DuckDuckGo says this is “our most requested product for years.” Naturally, DuckDuckGo is the default search engine here. But the browser has some additional features such as the Duck Player, which will prevent YouTube from serving targeted ads and prevent user-tracked recommendations. YouTube will still see this as a new…

Privacy and security are essential considerations for individuals engaging in cryptocurrency transactions. To address these concerns, Demox Labs, a prominent player in the crypto industry, has unveiled a privacy-focused crypto wallet.  Concurrently, Tradecurve, an upcoming trading platform currently in its presale run, is stepping up its efforts to offer privacy protection through integrating decentralized finance (DeFi) capabilities. Keep on reading as we take a closer look at both of these developments.  >>BUY…

Google is rolling out a beta of Privacy Sandbox for Android starting today. The program is the company’s attempt to blend user privacy with targeted advertising, something the search giant has worked on for years in its planned shift away from cookie-based web tracking. One of Privacy Sandbox’s pillars is the Topics API, which pulls a list of your top interests based on usage. It then compares them to a database from the Interactive Advertising Bureau and Google’s data. Partner publishers can ping the API, which responds…

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack of visibility into performance, PPC managers need to utilize every available…