puma

Rihanna’s Fenty x Puma collaboration is being revived.The news was announced early Wednesday, albeit with zero details (at least initially) as to what fans could expect with the sub-brand’s return. In short, Puma confirmed it had started a new partnership with Rihanna.“She’s back,” Puma CEO Arne Freundt said.Image courtesy of PUMAIn 2014, Rihanna was tapped by Puma to serve as both its Women’s Training Ambassador and its Women’s Creative Director. At the time, the pairing was billed as a multi-year partnership.“It’s great…

Adidas said over the summer that its CEO was leaving following a string of disappointing results and cuts to financial expectations. Photo: SHANNON STAPLETON/REUTERS…

Björn Gulden, Chairman and Managing Director of the sporting goods manufacturer Puma SE, speaks at the company's annual press conference.Daniel Karmann | Picture Alliance | Getty ImagesAdidas announced Friday that it is in talks with Bjorn Gulden, the departing CEO of Puma, to succeed Kasper Rorsted as its chief executive.Rorsted, who has helmed Adidas since 2016, unexpectedly announced his departure in August. He plans to leave Adidas sometime during 2023, after a successor is officially appointed.Gulden, meanwhile, is…

Skepta’s Big Smoke Corporation—a multi-faceted services agency launched by the grime MC earlier this year—has announced its new partnership with German sportswear label PUMA. Taking to Instagram to announce the news, BSC—who have been given full “creative control”—is set to team up with PUMA on Futro, which, while details remain sparse, is expected to be either a co-branded apparel line or sneaker line between the pair.Having previously worked with Nike on a number of projects—including the Air Max Tailwind 5—this…

Dua Lipa has recently shared her second collection with PUMA. In the recent Instagram photos, the singer posed in a futuristic photo shoot to launch the collaboration. Lipa wows in her sporty designs, striking a series of athletic poses in the Flutur line which she says is inspired by rave culture. The latest PUMA unisex drop includes tracksuits, cycling shorts and crop tops, with the star revealing the collection represents transition and new beginnings, a theme that became central to her own life recently. The singer…

Four sportswear brands are teaming up to help recycling technology get to market more quickly as the clothing industry comes under pressure to reduce waste. French startup Carbios SA said Wednesday it signed a two-year agreement with Patagonia Inc., Puma SE, On Holding AG and Salomon SAS to hasten the commercialization of its biorecycling technology, which uses enzymes to break down polyester for reuse in new products. The... Four sportswear brands are teaming up to help recycling technology get to…

Buying shoes can be a hard and frustrating thing to do. When you have a fat pinky toe like I do, it dictates how I can dress my feet, which determines the rest of my outfit. While theycan usually fit into a size eight, fitting and being comfortable are two very different things. That’s why I can’t for the life of me understand why Amazon would want to wade into the treacherous waters of foot fashion. The e-commerce giant proudly unveiled its new Virtual Try-On feature in the U.S. and Canada on Thursday, a tool in its iOS…

German sports brand Puma said that it has launched a mobile shopping app in India to further enhance digital offerings for consumers and provide quicker access to its products. "India is the first country to go live with the Puma app developed by the German sportswear giant," the company said in a statement. Puma, a leading sports brand in the country, has renewed its investment in India as a high priority market with this move, it added. "Puma earned record revenue of Rs 2,044 crore in India during the financial year…