Etsy introduces purchase protection measures for both buyers and sellers
Online marketplace Etsy has unveiled a new purchase protection program designed to safeguard both buyers and sellers. Right now, you have limited options if something else goes wrong with a purchase — usually, Etsy will send you back to the seller and let you work out problems with them. Starting August 1st, though, buyers will get full refunds on purchases if they "don't match the item description, arrive damaged, or never arrive," Etsy wrote.
On the seller side, Etsy plans to invest at least $25 million per year to…