rebrands

It’s all Greek to me The studio formerly known as Square Enix Montreal has now rebranded as “Onoma” — The name change comes following the outfit’s acquisition by Swedish holding company Embracer Group. In a statement on the studio’s sparkling fresh website, Onoma reveals that it went through over 160 name suggestions before settling on the new name, which is Greek for “name” and was chosen due to its easy pronunciation in almost any language — most notably French and English, the native languages of the French-Canadian…

Square Enix Montréal has been rebranded as Onoma following its acquisition by Embracer Group earlier this year. On a post on its new website, Onoma shared a behind the scenes insight into the rebranding and the story behind it, stating that its strength has always been the “ability to evolve and adapt to trends and market changes”, expressing excitement for the transformation. The new branding will serve “as an umbrella to multiple products, programs and initiatives,” the post said, claiming each had “distinct…

Endeavor Content is no more. The independent studio has been rebranded as Fifth Season, effective Sept. 7, with the company’s new name following its previous agreement with the WGA to divest a majority stake of the affiliated studio. Fifth Season, as it is now known, is now 80 percent controlled by South Korea’s CJ ENM. Endeavor retains a 20 percent interest in the studio behind shows including Apple’s Emmy-nominated Severance, AMC’s Killing Eve and feature The Lost Daughter, among others.   …

Spotify Technology SA on Tuesday re-branded its live audio-streaming service to Spotify Live and announced a slew of new content by top artists, as it doubles down on the format at a time when virtual events continue to attract audiences.Rolled out in June 2021 as Spotify Greenroom, the service will be available as a stand-alone app and as a livestream function on the main Spotify app.Listeners can tune into live programming and take part in live chats through the creator or artist's Spotify page, the company said in a…

Xbox Game Pass for PC is being rebranded to just PC Game Pass. Microsoft made the announcement at The Game Awards 2021 via a video featuring rappers Little Dicky and GaTa. Previously, Microsoft offered Xbox Game Pass, Xbox Game Pass for PC, and Xbox Game Pass Ultimate subscriptions. The new name for the PC offering has dropped the Xbox branding to prevent gamers from confusing it as an Xbox console offering. PC Game Pass is also receiving a new logo that features only the Xbox symbol.The reveal and changes were confirmed…

Zorro, a pseudonymous social network, has rebranded as Hood to indicate its focus on building a platform that gives a sense of belonging. One of the most exciting new launches of 2022, Zorro was started with the purpose of allowing users to share, confess, and discuss freely using a pseudonym. However, ahead of its launch in the United States, the network is all set for rebranding, now known as Hood, a pseudonymous social network. It seems poised to evolve into something bigger and more comprehensive than its makers had…

Android’s security branding has never been particularly strong, but a new initiative by the company seems to be changing that by putting all branches of Android security under one umbrella. Posted to the official Android YouTube channel today, a video titled Protected by Android introduces the new branding of the same name. To be blunt: There’s not much to it yet. Protected by Android is just a phrase that the company seems to be using as a catch-all for its security measures. The phrase appears as the title of the…