rebrands

Acquired by HSBC in an emergency sale for just £1 in March as SVB was melting down, SVB UK is now getting a rebrand and expansion under its new owner. Today the banking giant launched HSBC Innovation Banking, a new unit focusing on banking services to the startup, investor, and wider tech community. Rumored for weeks leading up to today, and now officially announced at the kick-off to London Tech Week, the new division — technically a subsidiary of HSBC UK — will be bigger than just the SVB UK assets: HSBC has added…

Another week down, here are the highlights. LG announced a new brand identity and look, dubbed LG Active Red. The company is going for a more "dynamic and youthful" look. It will continue to not make new phones, sadly. It was a big week for Xiaomi 13 Ultra teasers. The phone is going official on April 18 and it will bring four rear cameras - the 1-inch IMX989, and three IMX858 (reportedly a 1/2.4-inch sensor) for the 3x, 5x, and ultrawide cameras. We also saw the Ultra in press renders, with a standout design with a…

Twitter CEO Elon Musk announced on Thursday that users will be able to offer subscriptions to their followers, piggybacking off the platform’s previous “Super Follow” function. The new money-making effort will allow users to offer subscription content to their followers for a small fee. Twitter Verification is a Hot MessThe users will be able to select which subscriber content they will offer from an a la carte list including extended text, long-form videos, exclusive tweets, and live subscribers-only conversations. Each…

If Elon Musk was angry that people were leaving Twitter to write Notes on Substack, today’s announcement is looking to get Substack creators to write newsletters on Twitter. And YouTubers to create videos. And TikTokers. And the ‘Grammers. Twitter revealed today that it is rebranding Super Follows as Subscriptions. Super Follows, which launched back in 2021, allowed Twitter followers to subscribe to someone in order to get access to exclusive content from that creator. Mostly, it was a way to get access to…

Hot on the heels of selling Mint Mobile to T-Mobile, Ryan Reynolds is joining another company. This time it’s FuboTV, who announced a rebranding today. Essentially removing the “TV” from its name. So now, they are just Fubo.Fubo is out to make sure that everyone knows that even after this rebrand, it is still the same company and service. Fubo has hired Ryan Reynolds and his Maximum Effort Productions to spearhead the new ad campaign. Which also includes NBA Hall of Famer, Kevin Garnett, and NFL quarterback and…

Homicidal All-Stars has been rebranded to Showgunners, with the dystopian turn-based strategy set to launch this May. Showgunners will launch on May 2, and will be available on PC through Steam and GOG. Ahead of its launch, developer Artificer has announced that a free demo for Showgunners will be available on Steam from today (March 13). As for what the game is about, Showgunners tasks players with competing in a dystopian reality game show, navigating lethal traps and armed rival contestants to win. Players must also…

For those of us who love EV sedans, there’s one more coming down the pike, this time from Volkswagen as the ID.Aero prototype morphs into the ID.7…prototype… The ID.7 is Volkswagen’s 6th modern EV following the ID.3, ID.4, ID.5, ID.6 (China only) and ID.Buzz and represents a premium sedan form factor. The ID. Aero which was presented originally in China and was said to have a 700km range on the optimistic WLTP standard. That’s 435 gringo miles and by the time the EPA is done with it,…

Nvidia has announced the new GeForce RTX 4070 Ti, the card previously known as the RTX 4080 12GB. The price has been dropped from $899 to $799 and it will be available starting January 5. The story of the RTX 4080 12GB is well-known at this point. After an unprecedented amount of pushback for the specifications, naming and pricing, the card was "unlaunched" and shelved for a future release. Now it has reappeared with a slightly different name and a slightly lower price. Aside from that, this is still the same RTX…

Schlumberger Ltd. SLB 10.33% is changing its name to SLB, dropping the family name of the brothers who founded the oil-field services company nearly a century ago. The company said the punchier moniker, which is effective Monday, is meant to embrace its focus on new-age energy services, such as clean hydrogen and carbon-capture technology. The rebranding includes a new logo and comes as the company said it would focus on creating and…

Credit: MicrosoftMicrosoft will be updating its unified Office app, unsurprisingly going with the "Microsoft 365" branding, starting in November 2022. But the company hoping to do more than just change the name of the app, which works across mobile devices, the Web and Windows. Officials are counting on the rebranded Microsoft 365 app to help Microsoft demonstrate how different good oldWord, Excel, PowerPoint and other Office apps have come in recent years. The back story: In 2018, Microsoft launched the Office app…