Bumble and Match stop advertising on Instagram amid disturbing content placement row
Advertising on social media generates huge revenue for various brands. However, it can be risky for them if their ad is being shown next to inappropriate content as it diminishes the brand value and creates a negative association. It also runs the risk of targeting the wrong demographic, which can further damage the brand. Recently, in a shocking revelation, online dating platforms Bumble and Match have decided to suspend their advertising on Instagram after a report by The Wall Street Journal found their ads to be…