relevant

It's raining X-Men. Ever since Marvel acquired 21st Century Fox in 2019, the IP is slowly and surely making a grand return to the screens. From Patrick Stewart reviving Charles Xavier for a cameo in Sam Raimi's Doctor Strange in the Multiverse of Madness (2022) to Hugh Jackman striking back in Shawn Levy's upcoming Deadpool & Wolverine, it's X-Men galore on the big screen. But even the small screen isn't far behind, given the imminent release of X-Men '97, a direct follow-up to X-Men: The Animated Series from the…

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has more learning capabilities than phrase or exact match.  If broad match can do all these things, is there even a need for exact match?Let’s walk through one advertiser’s journey to discover what…

Microsoft CEO Satya Nadella's tour of India has put the spotlight on artificial intelligence and he has highlighted the abilities of the country's technology workforce to provide transformational economic growth and that too at good speed. India could be one of the countries that can benefit significantly from AI which may also result in solving the country's distinctive structural issues according to Nadella. In a number of interviews over the last few days, Nadella has said that he believes India, with its wide range…

Matthew Vaughn made movie magic with 2014’s Kingsman and has been riding that wave ever since. In that film, Samuel L. Jackson asks Colin Firth if he likes spy films, to which the British thespian, playing a posh special agent, replies, “Nowadays they’re all a little serious for my taste. Give me a far-fetched theatrical plot any day.” That seems to be Vaughn’s modus operandi, and it worked great paired with the emotionally grounded center of Taron Egerton’s streetwise rascal, but in Argylle, the director takes…

Screenshot by Lance Whitney/ZDNETSince rolling out early this month, OpenAI's ChatGPT store has attracted thousands of custom GPT chatbots, many with distinctive and useful abilities. Now, you can reference any of those GPTs in a normal chat as a way to tap into their individual skills.In a Monday post on X, aka Twitter, OpenAI announced the launch of the new feature by saying: "You can now bring GPTs into any conversation in ChatGPT -- simply type @ and select the GPT. This allows you to add relevant GPTs with the…

In a new interview, Netflix co-CEO Greg Peters has revealed he doesn’t think Apple Vision Pro is relevant to its subscribers for the foreseeable future.Speaking with Stratchery, Peters was asked about the absence of a native Netflix app on Apple’s headset. “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” Peters revealed. “Certainly, we’re always in discussions with Apple to try and figure that out…

When Apple's Vision Pro headset finally goes on sale on February 2 there will be plenty of apps for early adopters to download from the App Store. But Netflix won't be one of them after the video streaming company decided against making a Spatial Computing version of its app designed specifically for the Vision Pro. What's more, Netflix also decided against flicking the switch that would allow Vision Pro owners to use its iPad app on the platform, too.The latter decision is the most strange, but we now know exactly why…

Welcome back to Plugged In, Fast Company’s weekly tech newsletter. I’m global technology editor Harry McCracken, and I’m filing this edition from a surprisingly comfy armchair in a hallway at the Wynn hotel in Las Vegas, the most peaceful spot I found to do some writing during CES. If a friend or colleague forwarded this edition to you—or you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Wednesday morning. Your feedback and ideas are always appreciated: Send them…

Canadian-American writer John Vaillant has won this year’s £50,000 Baillie Gifford prize for his book Fire Weather: A True Story from a Hotter World, which judges said was both “exceptional” and “terrifying”.Fire Weather by John Vaillant. Photograph: Hodder & StoughtonVaillant’s book tells the story of the wildfires that struck Fort McMurray in Alberta, Canada in 2016, while taking in the connected histories of the oil industry and climate science. It is the first book on the topic of the climate emergency to win the…

True wireless earphones might be all the craze these days when it comes to personal audio, but the older neckband-style form factor remains popular even today. Among the most significant brands in this segment is undoubtedly OnePlus, with its iconic Bullets Wireless range of earphones having ruled the segment just when Bluetooth was reaching a point of affordability and practicality. Interestingly, OnePlus is still among the few major proponents of the neckband form factor, and recently launched the Bullets Wireless Z2…