50% of product searches start on Amazon
Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey.
Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products.
By the numbers. Here’s where respondents said they start searching when shopping online:
Amazon: 50%
Google: 31.5%
Retail or brands…